How to get started
New year, new website? Launching a new website can be a stressful experience for the creator. Many questions and concerns can arise, as there are a lot of elements to take into account: content, marketing, search engine optimization (SEO), analytics, design, images, etc. In this blog post, you will find useful tips to get you started in creating an inviting and resourceful website for a successful website launch!
Keywords, Keywords, Keywords
First of all, bear in mind that you should apply and review the following suggestions regularly. Doing it just once before your website launch won’t be as effective.
To start with, you have to think of the content and the design of your website. Who do you want to address? Is your content interesting and relevant enough for your audience? But most importantly, and before writing any content, look out for the best keywords to use and work with SEO. You want to go for balanced keywords that have a high ranking in volume but a low ranking in difficulty and competition. Selecting the right keywords is one of your most challenging tasks. They determine how high your website comes back in the search engine results. If you’re interested in SEO and global websites, check out our post about it!
Design and Social Media
As for the design, you should test it with browser emulators. See if it works well with major search engines like Chrome, Firefox, Internet Explorer, Safari and Opera.
You also have to think about your potential clients, find a good strategy to get noticed and make your website stand out. Social media such as Facebook, Twitter, LinkedIn, and others can help you with that. Create your website’s social accounts and stay active: post regularly, challenge your followers with interesting articles, etc. It will increase traffic to your website and will add value to it, as well as raise awareness of it.
Don’t forget to also make email sign-up and subscription easily available! To track the number of visitors who visit your website and to see your progression, you can also install a visitor analytics tool.
Help with your Website Launch
Launching a new website can be challenging, but with a little bit of effort, it won’t be for nothing.
Here at LingoStar, we provide a range of language services ranging from translation, voice-overs, and interpreting services to website translation and localization. We’ve also published a fantastic ebook and series of guides to help you successfully create a truly multilingual website. Check them out!
For more information, contact us by calling 604-629-8420 or emailing info@lingo-star.com to discuss your next language-related project. You can also submit a free quote via our website. We are here to help!
