Global Websites for International Audiences
If you have a website, it surely is one of your priorities to make it to the top of search engine results. To achieve this, having an excellent SEO strategy is essential. How about expanding your website to international audiences? Do you have to adopt a similar strategy or does it have to be different? Have a look at this article to create global websites!
The Importance of Search Engines
SEO (Search Engine Optimization) is a straightforward concept consisting in making sure a website comes up at the top of search engine results for terms and sentences relevant to the website’s content. In other words, SEO allows users to find the best websites on the web depending on the keywords used in the said search engine. If you have a good SEO strategy, you are most likely to have a successful website! But what if you wish to expand your website to foreign language markets?
Your Target Search Engine in a Foreign Country
First, you have to ask yourself, can your website be in the target country’s language? You also must not forget to consider the culture of that country, their consumers and most importantly what search engines they use. Yes, Google is not the only search engine. Let’s take China for instance. The main search engine in China is Baidu. In Japan, it is Yahoo. Another example, in Russia Google.ru is not the main search engine. It is Yandex, for the good reason that the latter is built around the Cyrillic Alphabet. So of course, if you have, let’s say, a Chinese website, it would be logical to concentrate your SEO power on Baidu, on Yahoo if you have a Japanese website and so on.
But the one thing to remember is that all search engines mostly work the same way, with only a few differences between them. So, instead of adapting your keywords to the foreign country’s search engine, it would be more profitable to utilize the data analysis tools of the search engine you’re attempting to compete with. Check this article out for more information.
Global Websites SEO Strategy
Also, some creative organizations really devote themselves to developing and supporting localized websites to reach out to their global customers. How could you find a way to make your website more relevant, popular and ranking high for international markets? To achieve this, you just need to create a multilingual SEO strategy that will optimize your website content specifically for the market you are targeting.
How LingoStar can help
If you are thinking about having your website translated, here at Lingostar we provide excellent, quality language services such document translation, certified translation, website translation, as well as professional language localization services, including branding and SEO reviews.
We’ve also published a detailed series of ebooks on Multilingual Website Translation, all available in our online shop.
Contact us by calling 604-629-8420 or emailing info@lingo-star.com to discuss your next language-related project. You can also submit a free quote request via our website. We’re here to help!
