Sep 18, 2023 | Artificial Intelligence, Blog, Communication, English language, Language Services, Language Varieties, Translation
Balancing Creativity and Cultural Relevance Have you ever been lost in translation? A recurring mistake to make is to assume that translation is limited to mere linguistic conversion, that is swapping a word for another word. The reality, however, is that translators go above and beyond to be able to capture and convey messages accurately in different languages and cultures. Not an easy feat, by any means, as striking the right balance between creativity and cultural relevance is exceptionally challenging. Creativity plays a radical role in translation, especially so when conveying idioms, metaphors, and cultural nuances with no direct equivalents in other languages. These situations call to the creative skills of translators to concoct inventive solutions to preserve the impact and goal of the source text while ensuring the transfer in language maintains clarity and understanding in the target language. A successful translation is a culturally relevant one. Where a deep understanding of cultural norms, customs and values shine through in both the source and target language. The translator needs to ensure that the translated content is appropriate and relatable to the targeted audience. They take into account historical, social, and linguistic nuances that can potentially harm the message intended. Transcreation: Avoid getting lost in translation The perfect blend of translation, creation and cultural relevance is transcreation. Transcreators have the flexibility to deviate from the literal translation, original structure, and limited creativity. They can focus on recreating and restructuring the words around the message, goal and emotion of a product or service. They incorporate humour, wordplay, and other culturally relevant elements, eliminating the possibility of a-lost-in-translation problem. Striking the...
Aug 21, 2023 | Blog, Language Services, Worldwide
Translation localization involves translators adapting a translated text to the requirements of a specific geographical area. They adjust the content to make it sound familiar and easily understood by the target audience. Localization can include elements such as cultural references, illustrative colours and images, local dialects, adaptations of dates, times, or currencies, and units of measurement, as well as local information. For high-quality localization, localization translators must have specialized skills compared to general translators. They need to have an in-depth knowledge of the culture, idiom, and lifestyle of the people from the source and target area. Ideally, native speakers of the target language should carry out the translation, but it is also essential to choose translators with specific knowledge of the target region or dialect. Therefore, companies looking to expand into new markets find localization particularly beneficial. It enables them to reflect the local culture, translate content into the local dialect, personalize their product or service, adapt promotions and events to the national holidays of the target country, and comply with local regulations where necessary. Certain types of translation require more localization than others, depending on their specific nature and the need for cultural, linguistic, and technical adaptation. Here are a few examples of types of translation that often require extensive localization: Website localization Websites often contain region or country-specific content, such as information about local services, promotions, cultural references, and news. Localization is crucial to ensure that the website is tailored to the language, culture, and local preferences of the users. Software and application localization Localization of software and applications involves adapting the user interfaces, menus, error messages,...
Jun 26, 2023 | Blog, Interviews, Language Services, Projects, Tips for Translators
A translation project manager deals with many parties, including translators, editors, proofreaders, and clients. Their task is to hold it all together. The importance of effective translation project management lies in its ability to foster seamless coordination between these different individuals or teams, ensuring their alignment and focus on the project’s objectives. Translation project managers manage logistics, timelines, and communications. Therefore they facilitate efficient collaboration while mitigating the risks associated with miscommunication or delays. Working in translation project management: An interview with the CEO of LingoStar, Lenka de Graafova We recently interviewed Lenka de Graafova, M.A., CEO and Managing Director of LingoStar Language Services Inc. Lenka has a deep passion for world cultures and languages. Together with her team of multilingual translators and project managers, she manages foreign language projects for Canadian clients. Lenka talks about her experience in providing translation services in Canada and explains how to manage a high volume of multilingual translation projects. How and why did you create LingoStar? [Start of interview] I’ve got a translation background and I’ve worked in a translation company in London, UK. Before that, I lived in the Netherlands and had the experience of being a translator and interpreter of Czech and Dutch. Then I worked in London as a translation project manager, where I experienced the project management aspect of the job and learned how to negotiate with clients, contract translators, and manage projects in many languages. At the time, I thought it was an interesting development to grow from a translator to a project manager. When I moved to Canada in 2004 and started looking for a language-related...
May 28, 2023 | Blog, Language Services, Projects, Translation
What is project management and how does it relate to translation? Project management in translation is the automation of the work process, i.e. the removal of so-called manual tasks that can be repetitive and tedious. It allows the translation agency to manage several projects at once – which requires a great deal of organization – and to have better control over ongoing projects. It also facilitates the creation of real collaboration within teams. The aim of project management is therefore efficiency. Among its many benefits, it allows the company to centralize its linguistic resources and thus ensuring consistency between the various translations. Project management is the link between the organization’s goals and objectives and its projects. In other words, it ensures that the original budget is not exceeded and that the project is completed on time. There are seven parts to corporate project management: 1) Risk Study: Identify and assess the potential risks of the project 2) Project Estimation: Calculate project costs, resources, and time 3) Project Reviews: Monitor the progress of the current project portfolio 4) Project Management Training: Share and interact with project managers 5) Escalated Issue Management: Being aware of urgent issues 6) Time Tracking: Develop a time-tracking system 7) Information System: Create a management platform shared with the team You can read more about general project management here >>. Why use an agency for project management in translation? Working with either translation agencies or freelance translators has its advantages and disadvantages, and the choice between one or the other will depend on your specific translation needs. However, here are our top 5 reasons why you should...
Jul 27, 2022 | Blog, Communication, Language Services, Language Varieties, Translation, Worldwide
Discover Dutch and Flemish The Dutch and Flemish languages have many things in common. But they also have differences. Dutch is the official language of the Netherlands and one of the three official languages of Belgium. The population of Flanders, a northern Belgium region wedged between the North Sea and the Netherlands, speaks Dutch. However, the variant spoken here is known as Flemish. Flemish speakers account for 59% of the Belgian population. There are four principal Flemish dialects in Flanders. There is Brabantian, Limburgish, East Flemish, and West Flemish. But how do Dutch and Flemish differ from one another? Main differences between Dutch and Flemish The variations of this language don’t lay in grammar. The differences are in vocabulary and pronunciation. Usually, there are no changes in grammar; but in some dialects, the word order can change a little. Dutch speakers generally tend to pause between words; in Flemish, the words are often strung together. Let’s talk about the differences in pronunciation. Even those who don’t speak the language can perceive a variation in the pronunciation of different words. This is because the pronunciation of Flemish is more similar to French than Dutch, as Dutch leans more towards English. One example of this is the scraping G. The further you move south (from the Netherlands to Belgium), the sound of the letter G becomes softer, more like the French sound of the letter. The flow of words also becomes more relaxed. So we could say that Belgium has the softest version of Dutch (at least if we don’t take into account the African variants of the language). Do Dutch...
Jul 26, 2021 | Blog, Language Services, Traditions, Translation
Invitation to Classical Chinese Poetry has been one of the most ancient and significant genres of literature all over the world. One of the reasons is its ability to express millions of delicate feelings. Chinese poetry is written in a way that enables readers to enjoy the beauty of the language. There have been many attempts to translate poems from Classical Chinese to English. As a result, these poems have become more popular around the world. In this blog post, we focus on Chinese poetry and try to explore its depth through a poem from a prominent Chinese poet so read on! What is Chinese poetry and why is it so attractive? With its long history, China has one of the richest cultural backgrounds in the world. Some of the very first elements of their cultural heritage appeared in the form of poems. Those poems used Classical Chinese (also known as Literary Chinese). They are far different from any modern form of the Chinese language we know today. So why haven’t they all been forgotten by now? In fact, many people still love and study these poems today. It is due to the sophisticated and beautiful way in which they express ideas and provide profound insights into life and beauty. Classical Chinese to English Although translating Chinese ancient poetry is an extremely challenging task, there have been many attempts to translate poems from Classical Chinese to English. Thanks to those contributions, we now have access to the world of old Chinese poetry. We’ve picked one of the highly appreciated poems translated from Classical Chinese to English so that you...
