What exactly is localization? “What exactly is localization and why is it so important today?” is a question worth asking in a globalized world where the internet and social media are bringing us all closer together. It is not only important that your product is available in several languages. It should also be correctly adapted to the target culture. The following article aims to provide information on the concept of localization and the benefits of localizing a product. The industry is relatively young. According to seasoned localization experts O’Hagan and Mangiron, the term was first used by software developers during the late 1980s. This was a time when companies found out that taking their product overseas was advantageous overall. The term “localization” refers to the process of adding and adapting cultural and linguistic elements that are foreign to the original product so that it is received positively in a foreign market. The term is commonly abbreviated to “l10n”. What is the difference between localization and translation? At first glance, you might think that localization is just another way of saying translation. However, this misconception is on the same level as thinking that translation is a simple language conversion, rather than a complex process that often involves technical terminology and attention to detail. In this sense, while translation involves the conversion of a text and its terms from one language to another, localization focuses more on the target culture of the product and its linguistic particularities. Ultimately, the main aim is to reach a wider market overall. For example, if you want your product to resonate with someone in the...
The perception of video captioning on social media If you’re scrolling through your phone and watching reels without sound, you can still follow along because most creators include captions. Audio is rarely essential for audiovisual content. Nowadays, every video on Instagram, TikTok, or even on YouTube reels has captions incorporated. Captions can be translated using the same automatic transcription and translation that we see on YouTube videos. But translations or transcriptions are not always accurate! This can happen if the video lacks clear audio. Even when the audio quality is good, the transcription may struggle to match the sentence structure, so humour may be lost in the literal translation. However, users can make small manual adjustments if needed. Cross-cultural communication at hand Captions can help bridge language barriers, allowing non-native speakers to understand sociological discussions and research findings. A great expert on media communication, Richard Grusin affirmed that media technologies construct and mediate experiences, leading to a new reconfiguration of how we understand certain concepts. Read The Future of Translation: Bridging Tradition and Innovation to learn how technology is leading to changes in the translation industry. Many applications offer the possibility of adding captions to videos (CAPCUT or iMovie for iOS) instantly, even in real time while the speaker is speaking. The creator will spend more time thinking about what to say rather than editing the video because these applications simplify many of the processes. This is a more efficient way of working because you only need to fine-tune the video script that has already been translated. Adding captions to reels as a means of accessibility and awareness Why add...
Translation companies: Partners for your multilingual business Language company services are a cornerstone of successful global interactions, providing the necessary support to overcome language barriers. In today’s multicultural environment, communicating clearly and effectively with diverse audiences is essential for business growth. Quality translation services ensure companies can share their vision and values, facilitating stronger connections in international markets. With the right translation company, businesses can effortlessly navigate the complexities of multilingual communication. Which translation companies are right for your business? Choosing the right translation company is crucial for any business looking to expand globally. When evaluating translation companies, consider their expertise, range of services, and client reviews. A reputable translation company should offer not only basic document translation but also specialized options such as certified translation, marketing translation, software translation, technical and legal translation, and voice-over services to ensure that the nuances of your specific content are preserved. At LingoStar, we specialize in the IT and business sectors and deliver tailored solutions that meet your needs. Additionally, you can check our client reviews and testimonials to see the reliability and quality of our services. Our professional translators ensure that your message resonates with your target audience, taking into account both linguistic accuracy and cultural adaptation. Translation companies’ quality assurance Quality assurance is essential for any reputable translation company. At LingoStar, we implement rigorous processes and professional standards to ensure the accuracy and consistency of our translations. Our quality assurance includes multiple rounds of editing and proofreading, ensuring that your content is not only translated, but also polished to perfection. This commitment to quality helps us build long-term partnerships with our clients, ensuring they receive exceptional service every time. Long-term partnership...
Building Your Foundation to Start a Translation Business Are you passionate about languages and eager to turn your skills into a thriving enterprise? Learning how to start a translation business can be an exciting and rewarding venture. This guide will walk you through the essential steps to starting and growing a profitable translation business, even if you’re new to the world of entrepreneurship or translation. How to Start a Translation Business: Your Step-by-Step Guide to Success and Profitability Educational background for your translation business While formal education isn’t always mandatory, a strong educational background can give you a significant advantage when starting a translation business. Consider the following: Bachelor’s degree in linguistics, foreign languages, or translation studies Master’s degree in translation or interpreting Certification from professional translation organizations Remember, continuous learning is key in this ever-evolving field. Stay abreast of language trends and industry developments to maintain your competitive edge as you start and grow your translation business. Developing business acumen To run a successful translation business, you’ll need more than just language skills. Here’s how you can build your business skills: Take online courses in business management and entrepreneurship Attend marketing and finance workshops for small businesses Join local business networking groups to learn from experienced entrepreneurs Invest time in an internship with a translation company. Therefore, these skills will be crucial as you start a translation business and work towards profitability. Launching your translation business If you want to stand out in a crowded market when starting a translation business, consider specializing in a specific area: Identifying your niche To stand out in the crowded market when...
The USA: A place for everyone | Discover the languages spoken in the USA The USA has always been known for its diversity. Many languages are spoken in the USA. More than three billion people call the United States of America home. Due to its diverse population before British colonization and several waves of immigration, you can find almost every language and cultural background in the US population. The USA has been multilingual since the very beginning. Many languages were spoken in the USA, even before the first settlers set foot on its soil. Tribes, such as the Navajos, Sioux and Keresan spoke over a thousand known languages before first contact with Europeans. Evolution of the English language in the USA When considering why and how a language develops, there are several factors to consider. One of the most important is culture. It is said that the influence of foreign languages spoken in the USA is much more immediate and recent than in any other country. The English language has developed a lot in the USA. For example, some terms have been taken from the languages of the native tribes, such as the word “raccoon”, which was taken from the Powhatan term aroughcun, meaning “animal that scratches with its hands”. You can easily find examples of words being coined from many other languages! Other well-known examples are avocado and canyon from Spanish, and chowder and prairie from French. How many languages are spoken in the USA? With so many cultures co-existing, you may be wondering: How many languages do I need to learn to get around the country? Just...
Interpreting services for all your needs Interpreting services are needed in various social situations to facilitate effective communication between different parties who do not share the same language. Some of the most common interpreting modes are consecutive interpreting, simultaneous interpreting, whispered interpreting, also known as chuchotage, and sight translation. In this article, we introduce you to the main mode of interpreting for which we offer interpreting services: consecutive interpreting. What is consecutive interpreting? Unlike simultaneous interpreting, where the interpreter interprets the speaker’s words into the audience’s language within a few seconds, consecutive interpreting takes place after the speaker has finished speaking. While the speaker is speaking, the interpreter takes notes in order to produce an accurate summary of the speech in the other language. Simultaneous interpreting is best suited for meetings where there is one keynote speaker, while consecutive interpreting is more suitable for meetings with several speakers where there will be back-and-forth communication. At LingoStar, we have extensive experience in interpreting projects, especially consecutive interpreting. We regularly work with professional consecutive interpreters on projects in a variety of fields, usually public or social services, including business meetings, legal proceedings, and medical appointments. What to look for in a consecutive interpreter What does it take to become a consecutive interpreter? Can anyone do it, or does it require special training and skills? A professional interpreter needs to practise a number of skills on a regular basis in order to deliver a coherent and structured speech that conveys the same information as the original speech, with the same tone, register, and intonation. Every consecutive interpreter must be proficient in note-taking....
