May 28, 2023 | Blog, Language Services, Projects, Translation
What is project management and how does it relate to translation? Project management in translation is the automation of the work process, i.e. the removal of so-called manual tasks that can be repetitive and tedious. It allows the translation agency to manage several projects at once – which requires a great deal of organization – and to have better control over ongoing projects. It also facilitates the creation of real collaboration within teams. The aim of project management is therefore efficiency. Among its many benefits, it allows the company to centralize its linguistic resources and thus ensuring consistency between the various translations. Project management is the link between the organization’s goals and objectives and its projects. In other words, it ensures that the original budget is not exceeded and that the project is completed on time. There are seven parts to corporate project management: 1) Risk Study: Identify and assess the potential risks of the project 2) Project Estimation: Calculate project costs, resources, and time 3) Project Reviews: Monitor the progress of the current project portfolio 4) Project Management Training: Share and interact with project managers 5) Escalated Issue Management: Being aware of urgent issues 6) Time Tracking: Develop a time-tracking system 7) Information System: Create a management platform shared with the team You can read more about general project management here >>. Why use an agency for project management in translation? Working with either translation agencies or freelance translators has its advantages and disadvantages, and the choice between one or the other will depend on your specific translation needs. However, here are our top 5 reasons why you should...
Apr 26, 2023 | Artificial Intelligence, Blog, Communication, Translation, Worldwide
Applications of artificial intelligence The concept of Artificial Intelligence (AI) is becoming increasingly common in our everyday lives. But what does artificial intelligence mean? According to the Oxford Advanced Learner’s Dictionary, artificial intelligence is “the study and development of computer systems that can copy intelligent human behaviour”. Some specific applications of artificial intelligence include natural language processing and speech recognition. Nowadays, we use AI systems to write articles or even translations. These “automatic” solutions are gaining many allies. Unsurprisingly, language industry professionals are beginning to question the reliability of these growing systems. Recent developments in applications of artificial intelligence Applications of artificial intelligence have grown so dramatically in recent years that it is almost impossible to keep up with the changes. Ten years ago, for example, no one could have imagined self-driving cars. But now, they are more reality than fantasy. Another example of a new AI system is the smart vacuum cleaner. This vacuum cleaner can scan a room, identify obstacles that may stand in its way, and clean the whole room in a matter of minutes. What’s more, it doesn’t need any human help to clean. Amazing, isn’t it? Artificial intelligence technologies are developing rapidly because they can process huge amounts of data much faster than humans can, and even make more accurate predictions. Applications of artificial intelligence in language programmes However, not all developments are related to physical robots. Chatbots are on almost every website to help customers if they need any kind of assistance. By simply accessing a website, a chat will pop up and you will be able to ask any question, which artificial...
Mar 26, 2023 | Blog, Films, Translation
Audiovisual productions and their translation Films, series, music, documentaries… These audiovisual productions are now an integral part of our daily lives and have become one of the most common forms of entertainment for families and friends. However, like many other businesses, the world of audiovisual production has changed and evolved over the years. The way information is communicated today is very different from the way it was communicated many years ago. In the beginning, films were silent (who doesn’t know the famous Charlie Chaplin) and therefore there was no language barrier to exporting these films. The concept of films changed when dialogues appeared. It was no longer a simple video production. Other factors also gained importance: dialogues, languages, sounds, etc. This is why translation plays such a crucial role in audiovisual productions today. Without it, language barriers could not be overcome, and films and series could not be exported. Translating audiovisual productions Dialogues and languages are not the only features that have changed the audiovisual world. There is another more recent factor to consider: streaming platforms. Everyone is familiar with these “new” platforms. They have become part of our lives in recent years. The number of series and films produced has grown exponentially since the creation of these companies. More productions, more languages, more actors, more actresses, more translation services needed… In fact, the development of this sector has been extensive and has not yet reached its peak. Films and series with multiple languages in their plots If we focus on languages, we can assume that, depending on the country where the film or series is made, the language...
Feb 21, 2023 | Blog, Language Varieties, Translation
Do personality and language go hand in hand? Have you ever noticed that your behaviour changes when you speak a language other than your mother tongue? Do you speak louder than usual or use your body language more (or less) in a particular language? Most multilingual or multicultural people would answer “yes” to these questions. This is because a certain relationship exists between personality and language. In fact, several scientific studies suggest that these adaptations, or “shifts”, are exactly what happens when you speak another language. In this blog post, we will focus on the relationship between a language and a speaker’s personality when using a particular language. What factors link personality and language? Studies suggest that people are likely to change their personality depending on the language they speak. This phenomenon is due to people’s perceptions of the language and its culture. It is not difficult to imagine that you feel more confident speaking in your mother tongue than in a foreign language. How confident you are in speaking a particular language affects how you behave. For example, if you are unsure about grammatical rules, you are likely to be afraid of making a mistake. You may therefore avoid speaking the language. However, this is not the only factor linking your personality and the language you speak. In fact, another aspect has a greater impact on your behaviour. Studies suggest that how you perceive a given language determines how you behave with that language. Put simply, the perceptions you have of a particular language lead you to behave in a certain way. For example, if you associate French...
Jan 23, 2023 | Blog, Tips for Translators, Translation, Translation News
The number of translators in the world It is said that there are 6,900 different languages in the world today. In a world where so many languages exist, there are professionals who play an important role in connecting people through different languages. These professionals are translators, located worldwide. They introduce foreign cultures and their languages to their communities. Furthermore, they translate the nuances of other languages accurately and, through accurate translation, they help to provide relevant information. Even if not always obvious, translators worldwide affect in our lives in numerous ways. For example, they help to convey messages to younger generations. As languages change over time, translators must adapt. The Internet gave birth to slang, and the younger generation creates new words all the time. Therefore, translators need to constantly keep up with the latest language trends. So, how many translators are there in the world? According to some estimates, there are 640,000 translators in the world. They are based in various regions around the world and work on a wide variety of translations. Their presence is essential to keep the 6,900 languages alive. How translators worldwide help people’s lives Translators worldwide are behind many of the things we do and enjoy. Take arts and culture, for example. Many books and artworks have become available thanks to the work of translators. Another fitting example is the film industry. Numerous countries make films and watch those with subtitles or dubbed into other languages. If a movie is made in one language only, it cannot be distributed and shared across the globe. And this is where translators come in. Translators are...
Sep 26, 2022 | Blog, English language, Translation, Worldwide
Study abroad marketing strategies Before the COVID-19 pandemic, it was common for students to move away from their own country to study abroad. Now that the pandemic seems to be over, this trend is picking up again. But how do they know where to go? Which country and which institution are the best fit for their needs? Today, there is a huge range of possibilities from which students can choose, especially thanks to the web. For this reason, schools and institutions do their best to promote their study programs online. They use a lot of marketing strategies to appeal to students from all over the world. Firstly, they need to know the students’ interests. In particular, where they would like to live, what type of facilities they need and so on. Secondly, institutions need to have an appealing profile on social media. Indeed, this one plays a crucial role in the lives of young people. It is also important to have a website that students can browse in different languages. Indeed, if institutions want to get the attention of international students, they need to make information accessible in their own native language. This is the key to avoiding misunderstandings. So, as we can see, here again, the role of translators is essential. A lot of institutions contact us to get their websites or marketing campaigns translated into several languages. In this way, they can reach as many students as possible. The power of social media connections Many students may have reservations about whether to embark on this journey or not. However, thanks to social media, they can take a...