What exactly is localization? “What exactly is localization and why is it so important today?” is a question worth asking in a globalized world where the internet and social media are bringing us all closer together. It is not only important that your product is available in several languages. It should also be correctly adapted to the target culture. The following article aims to provide information on the concept of localization and the benefits of localizing a product. The industry is relatively young. According to seasoned localization experts O’Hagan and Mangiron, the term was first used by software developers during the late 1980s. This was a time when companies found out that taking their product overseas was advantageous overall. The term “localization” refers to the process of adding and adapting cultural and linguistic elements that are foreign to the original product so that it is received positively in a foreign market. The term is commonly abbreviated to “l10n”. What is the difference between localization and translation? At first glance, you might think that localization is just another way of saying translation. However, this misconception is on the same level as thinking that translation is a simple language conversion, rather than a complex process that often involves technical terminology and attention to detail. In this sense, while translation involves the conversion of a text and its terms from one language to another, localization focuses more on the target culture of the product and its linguistic particularities. Ultimately, the main aim is to reach a wider market overall. For example, if you want your product to resonate with someone in the...
The importance of English to French translation in Canada English to French translation in Canada isn’t just a skill—it’s a crucial bridge connecting communities, businesses, and individuals across linguistic boundaries. With approximately 7.5 million French speakers primarily concentrated in Quebec, New Brunswick, Ontario, and Manitoba, translation is more than an extra option—it’s a cultural necessity. For businesses, providing materials in both English and French is a clear demonstration of respect for linguistic diversity. It enhances brand reputation, strengthens customer relationships, and ensures that French-speaking clients feel valued. Beyond the corporate world, translation plays a critical role in education, healthcare, and community services. Schools in bilingual regions must accommodate both languages to provide equal opportunities for students. At the same time, healthcare providers and social organizations rely on accurate translation to offer essential services without language barriers. English-to-French translation is not just a professional courtesy—it is a crucial aspect of fostering connection and ensuring equitable access to information and services within the Canadian community. The legal landscape of bilingual communication Canada’s bilingualism policy, established in the Official Languages Act (1969) and reinforced by the Constitution, mandates that federal institutions provide services in both English and French. This ensures: Government services are accessible in both languages. Public announcements are communicated bilingually. Educational institutions accommodate both linguistic groups. At the provincial level, policies vary. Quebec’s Charter of the French Language prioritizes French in public life, business, and education, requiring people to adapt to regional legal and cultural contexts. Beyond compliance, Canada’s bilingualism policy promotes language learning and cultural exchange. Translators play a key role in supporting these efforts by ensuring clear, accessible...
The USA: A place for everyone | Discover the languages spoken in the USA The USA has always been known for its diversity. Many languages are spoken in the USA. More than three billion people call the United States of America home. Due to its diverse population before British colonization and several waves of immigration, you can find almost every language and cultural background in the US population. The USA has been multilingual since the very beginning. Many languages were spoken in the USA, even before the first settlers set foot on its soil. Tribes, such as the Navajos, Sioux and Keresan spoke over a thousand known languages before first contact with Europeans. Evolution of the English language in the USA When considering why and how a language develops, there are several factors to consider. One of the most important is culture. It is said that the influence of foreign languages spoken in the USA is much more immediate and recent than in any other country. The English language has developed a lot in the USA. For example, some terms have been taken from the languages of the native tribes, such as the word “raccoon”, which was taken from the Powhatan term aroughcun, meaning “animal that scratches with its hands”. You can easily find examples of words being coined from many other languages! Other well-known examples are avocado and canyon from Spanish, and chowder and prairie from French. How many languages are spoken in the USA? With so many cultures co-existing, you may be wondering: How many languages do I need to learn to get around the country? Just...
Balancing Creativity and Cultural Relevance Have you ever been lost in translation? A recurring mistake to make is to assume that translation is limited to mere linguistic conversion, that is swapping a word for another word. The reality, however, is that translators go above and beyond to be able to capture and convey messages accurately in different languages and cultures. Not an easy feat, by any means, as striking the right balance between creativity and cultural relevance is exceptionally challenging. Creativity plays a radical role in translation, especially so when conveying idioms, metaphors, and cultural nuances with no direct equivalents in other languages. These situations call to the creative skills of translators to concoct inventive solutions to preserve the impact and goal of the source text while ensuring the transfer in language maintains clarity and understanding in the target language. A successful translation is a culturally relevant one. Where a deep understanding of cultural norms, customs and values shine through in both the source and target language. The translator needs to ensure that the translated content is appropriate and relatable to the targeted audience. They take into account historical, social, and linguistic nuances that can potentially harm the message intended. Transcreation: Avoid getting lost in translation The perfect blend of translation, creation and cultural relevance is transcreation. Transcreators have the flexibility to deviate from the literal translation, original structure, and limited creativity. They can focus on recreating and restructuring the words around the message, goal and emotion of a product or service. They incorporate humour, wordplay, and other culturally relevant elements, eliminating the possibility of a-lost-in-translation problem. Striking the...
Do personality and language go hand in hand? Have you ever noticed that your behaviour changes when you speak a language other than your mother tongue? Do you speak louder than usual or use your body language more (or less) in a particular language? Most multilingual or multicultural people would answer “yes” to these questions. This is because a certain relationship exists between personality and language. In fact, several scientific studies suggest that these adaptations, or “shifts”, are exactly what happens when you speak another language. In this blog post, we will focus on the relationship between a language and a speaker’s personality when using a particular language. What factors link personality and language? Studies suggest that people are likely to change their personality depending on the language they speak. This phenomenon is due to people’s perceptions of the language and its culture. It is not difficult to imagine that you feel more confident speaking in your mother tongue than in a foreign language. How confident you are in speaking a particular language affects how you behave. For example, if you are unsure about grammatical rules, you are likely to be afraid of making a mistake. You may therefore avoid speaking the language. However, this is not the only factor linking your personality and the language you speak. In fact, another aspect has a greater impact on your behaviour. Studies suggest that how you perceive a given language determines how you behave with that language. Put simply, the perceptions you have of a particular language lead you to behave in a certain way. For example, if you associate French...
In our last blog post, we talked about the Spanish language, which is spoken all over the globe. This time, we are focusing on the culture associated with it. In this blog post, we set out some of the most popular traditions of Hispanic culture. About the word “Hispanic” and Hispanic culture We use the term Hispanic when referring to people who originate, either directly or through their ancestors, from a predominantly Spanish-speaking country, especially from Spain or a Latin American country. The Catholic religion It goes without saying that Hispanic culture is closely related to the Catholic religion. Take Argentina for example. Jesuit missionaries from Spain introduced Catholicism in Argentina in the 17th century. Since then, the Catholic Church has had a significant influence on Argentina’s history, as well as on the ruling class in the country. There are regional differences in the practice and degree of religiosity in Argentina. The capital of Argentina is Buenos Aires. People consider it to be the most secularized region of the country. On the other hand, the provinces of Jujuy, Salta and Tucumán often show a strong sense of religious devotion. One of the biggest religious assemblies in Argentina is Señor y Virgen del Milagro (in English, the Lord and Virgin of the Miracle). People usually celebrate it in Salta. The event contains a large procession of people who walk, bike or ride on horseback from their farmlands and desert towns into the province. It’s also recognizable in a great number of movies or TV shows that include a Hispanic or Latin individual. They tend to carry the rosario (a beaded necklace with...
