How to Start Your Website Launch
A new year, a new website. But a new website launch is not a stress-free experience for the creator. Many questions and concerns come up, as there are a lot of elements to take into account when creating a new website: marketing, search engine optimization (SEO), analytics, design etc. In this blog post you will find useful tips to help you create an inviting and resourceful website!
Keywords, Keywords, Keywords
First of all, you should know that the following suggestions should be applied and updated regularly. Doing it just once before your website launch won’t be as effective. To start with, you have to think of the content of your website and the design. Who do I want to address? Is my content interesting and relevant enough for others? But most important and before writing any content, look out for the best keywords for every new blog post, and work with SEO. You want to go for balanced keywords that have a high rank in volume but a low rank in difficulty and competition. Selecting the right keywords is one of your most challenging tasks. They determine how good your website gets found. If your are interested in SEO and global websites, check out our last post about it!
Design and Social Media
As for the design, you should test it with browser emulators. See if it works well with major search engines like Chrome, Firefox, Internet explorer, Safari and Opera. You also have to think about your potential clients, find a good strategy to get noticed by them and make your website stand out. For that, there is social media: Facebook, Twitter, LinkedIn, and others. Create your website’s social accounts and stay active: post regularly, challenge the users with interesting articles etc. It will increase traffic, awareness and will give value to your website. Don’t forget to make email sign up and subscription available as well! To track the number of visitors who visit your website and to see your progression, you can also install a visitor’s analytics.
Launching a new website can be challenging, but with a little bit of effort, it won’t be for nothing.
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