Translation Services Canada – Welcome to LingoStar
Established in 2004, LingoStar Language Services is a versatile and resourceful language services company dedicated to excellence in quality and customer service. We provide cultural and industry-appropriate language solutions tailored to your specific needs. Ready to go global? Do you want to reach multilingual communities?
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Explore Website Translation & Localization | LingoStar
Interested in website translations? Go global with your multilingual site!
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Website Translation Free E-book
TRANSLATION
LingoStar provides translation of all types of written documents of any kind of complexity. Whether it is a personal document, a complex medical report, a technical manual, or a patent of a new design – we are here to help you.
INTERPRETATION
Are you looking for the right person to interpret spoken texts in a conference, provide training, or translate verbal negotiations? LingoStar Language Services can help you find a professional interpreter that will fit your exact needs. Reach out to multilingual communities with our interpreters.
VOICE-OVER
All of your audio and media files need to be localized if you want to attract your target audience. Voice-over translation is perfect for this purpose. With LingoStar you can find the perfect voice-over artist to help your business reach your target market.
WEBSITE TRANSLATION
Do you want to establish credibility with international customers? We can provide website translation to French, Spanish, Chinese, Russian, and many other languages to help your customers understand and use your services or products.
GO CANADIAN. GO BILINGUAL.
We are a Canadian company and specialize in English to French translation.
Need translation from Canadian French into English or English into Canadian French?
EMPLOYMENT OPPORTUNITIES
LingoStar is looking for reliable freelance translators, interpreters, proofreaders, desktop publishers, voice-over artists, transcribers, tutors, tour guides and other language professionals who will work with us to deliver high quality services within set deadlines.
MOST RECENT BLOG ARTICLES
WEBSITE LOCALIZATION
Degrees of Website Localization To make their services attractive for an international audience and encourage cross-cultural communication, companies have started translating and localizing their websites. Website localization is a complex, multi-layered process which must be performed by industry professionals who know how to modify information so that it appeals to the target culture. There are different degrees to which a website can be localized. A basic taxonomy proposes a distinction between monolingual, bilingual, and multilingual sites. Which option you choose depends on the language policy or marketing strategy that your company uses for business communication. Most often, the localization level depends on the importance or size of the local market or audience. Singh & Pereira (2005) suggest five degrees of localization: ‘standardized’ (one website for all countries), ‘semi-localized’ (one site gives information on many countries), ‘localized’ (a whole translated site for each country), ‘highly localized’ (translations and culture-specific adaptations), and ‘culturally customized’ (a new site completely adapted in the target culture). However, we can also find many intermediary stages between these five degrees. For example, general website information can be translated, but specific terminology remains in the source language. Such a concept is called a mode of ‘standardization’. How do organizations choose a particular option? In a market environment, decisions about localization degree highly depend on Return on Investment issues. It means that companies analyze whether the potential benefits of the localization process outweigh the initial investment needed for production of a localized version. What we observe today is that localization is in very high demand and quite profitable because organizations benefit greatly from localized websites effectively communicating their... read moreWhy Translation Agencies Need Project Management
Project Management When you think about translators, what do you imagine? Do you see a linguist in a dusty library, huddling over a Latin manuscript, struggling to find a better equivalent to a certain word or phrase? On the one hand, you are right. This is one traditional side of a translator’s working environment. On the other hand, the past decade has seen translation moving far beyond the realm of printed documents into software, websites, databases, and multimedia content. The reason for such changes is the digital revolution, which has given rise to the concept and practice of localization. Today translation is not just a service but a whole industry based on team work, use of the corpus, and informational technologies. The translator needs to develop the skills of a project manager, a computer scientist, a documentalist, an evaluator, a localizer, and a technical writer. In our current international environment, translation agencies now work on massive, multilingual projects. This has made it essential to rely on project managers, who have become an integral part of the translation agency’s workflow as they coordinate the skills, needs, and expertise of multiple resources. Translators and other industry professionals have to work cross-culturally, and professional teams are often geographically distributed. Translators’ working process has to be somehow supervised, and this is where the project manager comes into play. Translation agencies do not perform translation; their main goal is to coordinate translators’ work and to make sure that that translation and localization projects awarded to them by clients are completed on time, within budget and according to the client’s requirements. The translation part of... read moreWhat Is The Importance of Website Localization?
WEBSITE LOCALIZATION The Internet is widely considered to be the most revolutionary technology since the printing press. This era of electronic communication has opened up one of the fastest growing business areas: cross-cultural marketing. As we have discussed in previous posts, it is crucial to make sure your website is comprehensible to those in your target country in order for your company to succeed in both domestic and international markets. Thus, an important factor is translating it into the native languages of your target audiences. The Localization Process However, translation itself is only one part of a very complex concept called localization. To make the website appealing to your target cultures, we need to go beyond translation itself. Localization is a multi-layered process which requires both linguistic and cultural knowledge as well as programming skills. Linguistic and cultural knowledge encompasses language knowledge, expressions , cultural perceptions, senses of humor, and pop culture. In addition, there are numerous other factors to take into consideration when modifying the content of a website. These factors include date and time formats, currency formats, units of measure, paper sizes for print-outs, sound files, legal conventions, and many other details that a company has to adapt to the target culture. However, all of these factors are vital to connecting with your audience. Also important in website localization are design elements like images, symbols, and colours. For example, when adding pictures of personnel it is a good idea to tailor them in such a way that they will look appropriate for the target audience. Just like images, symbols can also result in misunderstandings because a particular... read more
LingoStar Translation Agency has launched a new series of interviews and stories about interesting people and artists who recount their life experiences to us. We are happy to know that there are so many talented, extraordinary people and that we have a chance to share these stories with you!
If you have a story to share with us, it can be featured here too!
Showcase your art & skills by providing us with an interview.
Do you love languages and different cultures? Tell us your life story!
Has translation helped your company thrive? Be our case study!
Working with LingoStar on many multilingual projects for both translation and voice-over is a real pleasure. Their work is extremely well-managed and the attention to detail – a must in the translation field – is outstanding. Thank you, LingoStar!
Gemma ScottLingoStar consistently delivers on time and in the format that best suits the needs of our business. We often need last-minute translations, and LingoStar’s highly professional team of translators has never disappointed.
Sina Noureddin
MOST TRANSLATED LANGUAGE PAIRS IN OUR OFFICES:
Vancouver
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English to Chinese Translation
Toronto
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English to French Translation
USA
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English to Spanish Translation
