Translate Your Website To Drive Engagement

Translate Your Website To Drive Engagement

How language affects online user behaviour Translating your website has never made so much sense and here’s why. Did you know that: 90% of online buyers will ignore what you have to offer or say if it’s not in their native language? Most internet users don’t speak native English? English speakers only make up 25% of internet users? 2020 has seen the online world grow exponentially and with Chinese, Spanish, Arabic, Hindi, Portuguese, Indonesian, Malaysian, French, Japanese, Russian and German in the top 15 most popular languages online, can you really afford not having a multilingual marketing strategy? Translation is all around us We all benefit from translation in one way or another, we just sometimes don’t realize quite how much we do. Take booking holidays or event tickets for example. We all love to travel but would you risk booking your next holiday destination if you didn’t understand the description or couldn’t compare different trips? What about playing the latest video games, or binging on the latest trending series? Not nearly half as enjoyable without the required dubbing or subtitles! But it doesn’t stop there. From being able to read food labels to ensure you can make the right choices to suit your own diet requirements to sourcing reliable personal protective equipment, or helping people access critical health information in a language they understand… The list is endless. From entertainment to culture, healthcare to food & drinks, right across the spectrum. These industry sectors could not reach their audiences the way they do without translation. The truth is that translation helps us stay healthy, keeps us safe, informed and...
How to write and publish a foreign language blog post in 24 hours

How to write and publish a foreign language blog post in 24 hours

Writing a foreign language blog post: now you don’t need to put it off any longer with these 5 simple steps. Do you speak a foreign language well? Do you have thousands of ideas for your foreign language blog posts or articles?   You may be thinking about writing a foreign language blog post in other languages every time you meet a new client. Do you think it’s about time you made your website available in a foreign language?. Do you keep trying to get it done but work always gets in the way and your foreign language website ends up at the bottom of your to-do list again? Is your website already available in foreign languages but you struggle to find the time or motivation to actually start writing articles in those languages?   If you’re a frequent blogger, then your English articles are most likely very popular. Naturally, you want your foreign language blog posts to be popular as well! At the same time, are you a little worried that your foreign language writing may not be perfect? Writing a foreign language blog post does not need to be your worst nightmare. You don’t need to hold a university degree to start writing. A sound knowledge of a foreign language is usually sufficient. Sometimes, you can even do without it! The secret is to know a few tricks about how to do it right. WATCH OUR VIDEO ON HOW TO PUBLISH A BILINGUAL BLOG POST ON OUR YOUTUBE CHANNEL >> Once you do, you’ll finally get a sense of pride when hundreds of readers suddenly visit your...
Foreign Languages | How a Small Country Reached a Multilingual World

Foreign Languages | How a Small Country Reached a Multilingual World

Speak Foreign Languages – Learn from the Perfect Country where Precision Rules Picture a country where everything is perfect. Trains run on time. People speak a number of foreign languages fluently. Most of the multilingual information is available publicly. You can communicate in local languages but also very well in English. Food ordered at any place tastes like a meal in a top-notch restaurant. Customer service is second to none. The countryside is breathtaking and you enjoy every minute of it while gasping for air when hiking up yet another majestic mountain. Small picturesque towns are sparkling clean and mountain chalets so cute when covered with flowerbeds wherever you look. If you have visited this country, you already know which one I’m talking about! If you have not yet, go there soon! Make it before they close the borders – again! Switzerland is truly amazing. Travel Issues During the Coronavirus Crisis During my 2-week-long trip in the Swiss Alps, I was looking forward to finding out how this mountainous country functions in several official languages. It does so very well! Since I live in Canada, and Switzerland is not exactly around the corner, I had planned my trip for summer 2020 far ahead. However, when the coronavirus crisis came, it became very uncertain whether I could travel from Canada to Switzerland. So many things happened! Switzerland closed its borders. People were not allowed to travel, plus they were worried about travelling. Air travel between Canada and Europe was cancelled. There was a great deal of uncertainty in regards to border closures. When Switzerland opened up to EU countries, Canada...
English and Italian to French translation: Literature All Around the World

English and Italian to French translation: Literature All Around the World

English and Italian to French translation Thousands of books are published every day globally. English and Italian to French translation allows for the sharing of literature all around the world. We may not all speak the same language but we may have read the same books. Thanks to literary translators, books can be shared to all corners of the globe. Cyril Laumonier has been doing this job for ten years. He completed a European master’s degree in specialized translation at ISIT in Paris. ISIT is a French intercultural school that offers various pathways of study including literary translation. During the last year of his master’s degree, he accepted to translate two children’s books from English and Italian to French. This is his daily experience as a literary translator from English and Italian to French. English and Italian to French translation on a daily basis According to Laumonier, you cannot learn this job simply through university studies. You have to train your entire life. You need to read and to be curious, and to always want to learn more. Push the limits of your knowledge and your universe. So, a typical day for him starts at home since he works from home. It allows him to manage his own work day. Depending on the deadlines, he tries to work between 6 and 8 hours a day. Always with dictionaries next to him. However, the high level of attention the job requires to perform well can be tiring. Indeed, compared to audiovisual translators, he does not use new technologies like automatic translation. Nearly everything occurs between him, the text, and his...
Why are French Translation Services so important in Canada?

Why are French Translation Services so important in Canada?

A significant presence of French translation services in Canada In one of our previous translation posts, we addressed Translation Services in Canada and we gave 7 reasons why you should have a multilingual website, but there are even more reasons to do so if you live in Canada. As many of you know, English shares the honor to be Canada’s national language with France. This would explain why French translation services rank among LingoStar’s most frequently asked for services. The French language is present in every Canadian province. It is the second language taught at school and the second most spoken language in Canada. It is also the mother tongue of more than 7.5 million Canadians (21% of the Canadian population). The English language and its 20 million speakers (58% of the Canadian population) is the most spoken language in Canada. Vancouver, Ottawa, and Toronto are the top English-speaking cities. There are even some French festivals like the Festival du Bois for example, who celebrate the French language. The advantages of being bilingual in French and English Given the importance of the French language in Canada, it should not come as a surprise to anyone that speaking French is advantageous, especially when it comes to job opportunities. It is a common misconception that French is only spoken in Quebec when in reality “Francophones” are in every province of Canada. Take British Columbia for example. Not only is the French community growing in B.C. but it also has the fourth largest Francophone community in Canada. This helps explain the need for French translation services. Speaking both English and French allows you...
COVID-19 Coronavirus Translation: Help with Multilingual Communications

COVID-19 Coronavirus Translation: Help with Multilingual Communications

COVID-19 and how LingoStar can help you with COVID-19 coronavirus translation First of all, we hope that you, your family and colleagues are safe and well during this global pandemic. As the coronavirus, also called COVID-19, keeps spreading in Canada, please refer to general information from the Canadian Government to ensure your safety. We want you to know that we are still working during this time, as many of our translators and editors traditionally work remotely from ‘home’. This is how we usually operate in the freelance translation world. Therefore, we already comply with the social distancing recommendations and minimize the infection risk among our employees and translators. Therefore, we are available for any COVID-19 coronavirus translation requests. How can a translation company fight COVID-19? We understand that many businesses around the world need to update their clients, colleagues, employees, business partners, and so on. Our desire is not to profit from this crisis but help promote information. So, feel free to reach out to us with any translation needs related to the communication of the COVID-19. Whether it is a translation or a voice-over, we’ll be happy to help spread your multilingual message in Spanish, French, Chinese, Italian, Korean, German, Farsi, and more. We have already been translating company memos and announcements for some of our clients in the last 2 weeks. Ask for help with coronavirus translations We know that your messages in these times need to reach many people fast. Therefore, we will work around the clock to make sure your translation needs are fulfilled. Our rush fees for COVID-19 related translations will be waived at...
Translation services in Vancouver? You can trust LingoStar!

Translation services in Vancouver? You can trust LingoStar!

We are a guarantee for your translation services in Vancouver and worldwide. Looking for a translation agency (multicultural and multilingual)? Then, LingoStar is made just for you! In fact, we offer translation services in Vancouver but that’s not all! We can assist you almost 24 hours a day. It’s not so bad having freelance translators all around the world, is it? ? What is LingoStar Translation Services in Vancouver? LingoStar was established in 2004 and has been growing ever since! Our freelance translators’ network spans 5 continents. As a result, we are available to offer you impeccable translation services worldwide. Our team consists of in-house and freelance translators as well as marketing professionals, project managers and many more language expert enthusiasts! Which services can we offer you? Professional linguists carry out our translations. They are native speakers of Dutch, German, and Spanish (European Spanish and Latin American Spanish), Portuguese (European Portuguese and Brazilian Portuguese), Italian, and French (European French and Canadian French), just to name a few. In addition, we also offer Chinese (Traditional and Simplified), Japanese, Korean and more! For services, we offer more than just translation! We do commercial, audiovisual translation, legal, marketing, and website content translations. Yes, that’s correct! We can provide interpreting services, transcription, voice-over, dubbing and subtitling services. LingoStar Translation Services is always here for you! You may not believe it but at least once in your life, you will need the best translation services in Vancouver (and worldwide)! That’s why we are here. Count on us to provide you with the best service. We analyze your requests, ask professionals to complete the translations,...
Effective Communication – Discover what it is with LingoStar!

Effective Communication – Discover what it is with LingoStar!

Effective Communication: what is it?  Effective communication consists of information that is well shared. It could be verbal, non-verbal, written, etc. One considers emotions, the ability to speak, engaged listening, etc. What makes effective communication tricky?  Semantic barriers.  The misunderstanding between the sender and the receiver. They are due to the different meanings they give to words. People use symbols or words that can mean more than one thing. Or, also, a technical jargon. Organizational barriers. Obstacles in the flow of information. For example: among parents and children, teachers and students. And also employers and employees, etc. Emotional barriers. Lack of attention and premature evaluation. But also poor retention and distrust. Firstly, people are interested in other things and do not listen with attention. Secondly, they jump to conclusions without considering all the information. Thirdly, the brain retains just the information that could be helpful in the future and nothing more. The sender and receiver have to trust each other. If not, the communication will be meaningless. And there are also personal communication barriers… Personal barriers. Life experiences, attitudes, emotions, and behaviours. These lead to a lack of listening, attention, knowledge, and vocabulary. The receiver listens with his ears but not with his mind. He hears only what he wants to. The sender and receiver do not have the same knowledge of a specific topic. The sender uses words that are difficult to understand. We should also mention barriers related to disability. For example, how to make a visual message accessible to the visually impaired? And how to make an oral message accessible to the hard of hearing? These...
T-glottalization: what is it and where has the letter /t/ gone?

T-glottalization: what is it and where has the letter /t/ gone?

T-glottalization or t-glottaling? T-glottalization: the misperception of the letter /t/or T-glottaling, is when the sound of the consonant /t/ changes into a glottal stop. A glottal stop is literally the spot to take a break when you are supposed to produce a sound, in this case, the ‘t’ sound. It just stops in your throat. It’s like when you are about to say something and someone cuts you off.  This pronunciation of the /t/ occurs in many varieties of English. Take an example of writ’t’en, Bri’t’ain, or impor’t’ant. Before pronouncing the /t/, there is a sudden pause and then you go for /ː(ə)n/ː(ə)nt/. To find out more about what is a glottal /t/ sound and how it is used in English, check out this informational video on glottal /t/ sound in American English. Using this video, practice your American pronunciation and speak like a native!  The glottal stop or T-glottalization  The glottal stop can actually replace a consonant so, for example, the letter /t/.  Therefore we call it “T-glottalization”: the misperception of the /t/. Check out the pronunciation of ‘button, cotton or kitten’ and other words in the video above. Certain studies such as the one of Jeremy Obrien from UCSC Linguistics Research Center showed that the place of articulation of the letter /t/ could be confused with one of the glottal stops. The letter /t/ is part of the stop consonants which are /t/, /p/, /k/ but the /t/ is the only consonant that can get dropped for a glottal stop. It rarely happens with the /p/ and the /k/. In general, the glottal stop occurs especially on...
Valentine’s Day Traditions Around the World. How people celebrate it?

Valentine’s Day Traditions Around the World. How people celebrate it?

How many Valentine’s Traditions do you know? Valentine’s Day, on February 14th, is the second-largest card-giving day of the year, just after Christmas! On that note, if you forgot to read about Christmas traditions, take a look here! As for Valentine’s, people celebrate it in many different ways around the world. How people celebrate lovers’ day? Let’s check it out! The History of Valentine’s Day Around the world, this day is celebrated in the name of Saint Valentine. But who was he? Saint Valentine lived during the 3rd century in Rome, under emperor Claudius II. Claudius thought that single men were better soldiers than married ones so he outlawed marriage for young soldiers. Valentine thought it was an injustice and started to perform secret wedding ceremonies for people upon request. When the emperor found out, he ordered his murder. Gradually, word spread about Valentine and couples all over the world started celebrating Valentine’s day as a day of love. Valentine’s Day in Argentina Argentinians don’t celebrate Valentine’s Day in February but during “the week of sweetness” in July. During this week, lovers exchange kisses and receive chocolates every day! We at LingoStar believe that exceptions and differences make the world an extraordinary place to live in! Don’t you? Lovers’ Day in France France is considered the country where Valentine’s Day originated, and the first Valentine’s Day card was sent. Moreover, on this day, people decorated yards, trees and homes with love cards, roses and proposals for marriage. Unquestionably, this is probably the most romantic tradition in the world! Lovers’ Day in South Korea In South Korea, people celebrate the day...