How valuable is website translation?
Do you know how much international traffic your website gets? Have you ever asked yourself how much more it might receive if it was translated into multiple languages? A world class translation service with linguists and professional translators at its disposal can be worth its weight in gold.
The fact is, in today’s global markets, a multilingual website is increasingly valuable. Its importance is such that it requires the dedication of professionals–human and not simply machines–to craft and perfect its message to appeal to local markets and effectively market to them.
On the importance of human, professional translators
There are many benefits to a well-translated website.
Firstly, it has an authoritative advantage over competitors who may not rely on a professional service. They may rely on crowd-sourced or automatic translation. This is risky, however, because incorrect and even improper translation can undermine a company’s authority by making them appear ignorant or inept.
Few would call the Coca-Cola brand and its marketers inept, of course, but even such major companies have endured language faux-pas and accidental mistakes that actually made headlines. Not so long ago, Coca-Cola spent a considerable amount of money printing signs that sounded like their brand name in Chinese but the wording actually told consumers to ‘bite the wax tadpole.’
Why use a translation agency?
Some companies may choose to hire their own translator, but there are added benefits to working with a translation service.
For one, website translation typically requires ongoing maintenance. Each time you add new content to the site, it will require professional translation. A translation service has teams of language professionals, which guarantees immediate translator availability. Furthermore, having teams comes in handy for proofreading website content and even discussing nuances of language and customs.
In addition, a translation service can assign a translator to a project with relevant industry experience. If your website is in the manufacturing sector or tourism industry, it makes sense to work with a translator who has experience translating for these various fields.
How LingoStar can help you reach global markets
LingoStar’s network of professional translators and cultural experts gives you this guarantee. We understand how important language is to our clients and we work to achieve the most sophisticated translations that effectively market to audiences around the globe. We take pride in learning how a website’s traffic increases once we provide those new language platforms.
We’ve also published a fantastic ebook and series of guides to help you successfully create a multilingual website. Check them out!