What are the different varieties of Spanish?

Spanish is one of the most widely spoken languages in the world and employs many different dialects. The Standard or International Spanish from Spain is most widely understood, however, South and Central American Spanish can differ greatly, particularly in style and vocabulary. Marketing material aimed at South or Central American audiences should be localized by country, as there can be huge differences between one to the other, for example, Mexican to Argentinean Spanish. Kindly advise who your target audience is and we will localize your translation by using translators who are native speakers of that particular variety.