Japanese Translation Challenges

Japanese Translation Challenges

Japanese words in English and other languages There are many languages in the world that are difficult to translate into English. Japanese is one of them. One reason for Japanese translation being really hard would be the unique development of Japanese culture. Japan is an island nation surrounded by the sea. For this reason, it developed its own culture and technology while adopting those introduced from the continent a long time ago. In this blog post, we will look at some hard-to-translate words that other languages and countries have adopted in their original form. With globalization, Japanese food culture is also spreading to other countries. Indeed, different Japanese meals and food items are being presented in the Japanese language in other countries. Some of the most popular examples of Japanese food names are sushi, tempura, ramen, and wasabi. Japanese translation and pop culture Another influential phenomenon is the Japanese modern pop culture. The globalization of recent years has led to the spread of Japanese pop culture worldwide, along with a growing preference for works that are uniquely Japanese. Two perfect examples of words being used in other countries using the original Japanese wording are Anime and Manga. A manga is a story that uses pictures and texts. On the other side, an anime is short for animation, wherein a cartoon has dialogue and music that cannot be heard in the comic. Thanks to these entertaining blockbusters, some of the Japanese words appearing in them are becoming widely used. For example, the word kawaii means cute or adorable. Japanese translation phrases derived from Japanese culture     Another characteristic of Japanese culture...
Creativity in Language and Translation: Neologisms

Creativity in Language and Translation: Neologisms

Creativity in a language is one aspect of human intelligence and we express it also through language and translation. Furthermore, we have to consider that languages change throughout time. Neology is the term we use to indicate the process of the creation of a new lexical unit. Neologism is the product of this activity. One of the most difficult challenges for translators is the necessity to find the right word. This happens because sometimes the perfect equivalent does not exist in the target language. That is why translators need to create new words or neologisms.  How and why do we use creativity in language translation? Creativity in language and translation is important in a lot of fields, for instance in the technological field where translators have to manage large language databases. Furthermore, they have to do some statistical calculations in order to produce correct and usable text. There are a lot of reasons that push a community to create a neologism; the creation of a new word can derive from the need to name an original reference. This is the case for a new scientific discovery or invention or a new social expression. Neologisms in different fields and creativity in language translation Creativity in language and translation and, more generally, neologisms appear in the following fields: science and technology, culture and society, politics, and art. Over the last few years, scientific and technological progress has introduced procedures and devices in our daily lives that were impossible to imagine before. As a consequence, we have to create new words, especially in the IT and communication field where all new terms...
Talking about the weather – How to start a conversation around the world

Talking about the weather – How to start a conversation around the world

Weather in small talk Spring has come with new beginnings and new weather conditions. Did you know that the weather is one of the most common topics for small talk around the world? In a lot of countries, people use small talk to fill awkward silences or as a way of breaking the ice and they do that by talking about the weather. Let’s imagine you are stuck in the elevator with a person you don’t know, what do you talk about? The weather of course! However, not every country welcomes small talk. Countries like Scandinavia, Sweden, Finland and Norway are not really into small talk. As for everything related to language, it is just a question of culture. For instance, in the USA and the UK, small talk is very common. Indeed, in the USA, small talk occupies at least six hours per day of conversation. In the UK, instead, 38% of British people make small talk about the weather. Talking about the weather – the weatherese language Actually, talking about the weather is not something we do just in small talk, but rather, there is a specialised language about the weather called weatherese. Forecasters use this language in weather forecasting. The problem is that forecasters seem to pay more attention to what the weather is than to how the weather may affect people. Indeed, specialised language is often used to save time, as most people do when speaking in a particular field. The problem with forecasters is that they are talking to a general audience, so they should be understood by everyone. On the other hand, academics...
The Language of Women | Does Language Shape Our Thoughts About Gender?

The Language of Women | Does Language Shape Our Thoughts About Gender?

The Language of Women As A Secret Language The language we speak shapes our thoughts about gender and our perception of reality. Many linguistic studies say that there are several types of languages in the world, including the language of women. There are natural languages (or human languages), formal languages, and artificial languages. The latter are often used and created either for amusement or for practical purposes, e.g. Esperanto. Among these are the languages created by women and for women. Mothers are key figures in children’s language development, so much so that we speak about a “mother tongue” to identify a native speaker of a particular language. However, from a linguistic point of view, there is no “female language”, “language of women” or “natural female language”. The Language of Women and Prejudices We also have to consider that our language reflects our social prejudices. What happens if none of the existing languages enable women to express the feelings and emotions inherent to them? What happens if women can’t express the way they feel and think because their language doesn’t contain the right words to convey their thoughts? Or because their language describes and reflects a patriarchal society? Think about how you use your language and whether it’s more geared towards how men or how women express themselves. Native Tongue As A Language of Women, By Suzette Haden Elgin  The American linguist and writer Suzette Haden Elgin addressed this topic in the 80’s. She theorized that if women had their own language to express their opinions, they might represent reality in a very different way than when men talk. To...
Gender Neutrality – How to Achieve a Bias-Free Environment

Gender Neutrality – How to Achieve a Bias-Free Environment

Gender Neutrality In Everyday Life Set in 1961, Hidden Figures is a film about the true story of a team of African-American mathematicians in which gender and racial distinction are broken down in favour of neutrality. The main protagonist, Katherine Johnson, is a talented woman who is hired to work for NASA. However, she works in a white, male-dominated environment, where the toilets for coloured women are in a completely different building from the one where she works. For this reason, every day she has to go back and forth between the two, meaning she’s often absent from her desk. When her boss demands an explanation for her constant absenteeism, Katherine, filled with indignation, makes a moving speech about how the racially divided, male-dominated society in which they live is impeding her from doing a good job. In agreement, her boss destroys the “colored ladies room” sign outside the toilets to stop the segregation. Hidden Figures might be set in the early sixties but gender and racial discrimination are still present in our lives. The difference is that today is not just about the distinction between male and female. This happens because we live in a gender-fluid society where things are far more complex. In this blog post, we will explore what is gender neutrality and how it affects languages. The Way Gendered Languages Shape Our World Historically, the masculine gender has always been the default gender for describing situations where both men and women are present. Indeed, with respect to gender, we can distinguish three types of languages: Gendered languages like Spanish, French and Italian, where nouns and...
Beauty and Culture – The Hurdles in Translating for the Cosmetics Industry

Beauty and Culture – The Hurdles in Translating for the Cosmetics Industry

The Relationship Between Beauty and Culture Carnival is upon us, and we can’t help but think about all the beautiful clothes and makeup used on this occasion. Carnival is held in various parts of the world and is packed with cultural traditions. What is the relationship between beauty and culture? How does the concept of beauty change across different cultures?  And in what ways does it affect the world of translation? Cultural influences guide our perception of beauty, which takes on a different meaning not only across different countries but also across different ages and eras. Indeed, Americans in the fifties conceived beauty differently from today. In most European countries, a slim figure with flawless skin is the ideal of beauty, whereas in Africa, a larger figure is considered beautiful. To achieve this ideal of beauty, women (and, most recently, also men) have been experimenting with cosmetics and beauty aids for a long time. Some people go to great lengths to alter their appearance and conform with what society considers beautiful. Religion, as part of a culture, also has its influence on beauty. In Hinduism for example, they portray Goddesses as beautiful, making beauty a godly quality. In the Muslim religion, instead, they abhor things like nudity and women must wear a veil to hide their face from everyone except their husbands. Today’s Ideals of Beauty and Culture Pride However, today’s ideals of beauty are far more inclusive than they were in the past. Thanks to social media, in particular Instagram, a lot of celebrities, whose beauty is not the “standard” one, encourage women and teenagers to be proud...