Chinese market: What’s new? The Chinese and Marketing channels Chinese consumers are changing. They open more and more to the Western marketing channels and practices. However the rise of the local communication platform WeChat and its growing number of users threatens the email marketing strategies. According to Chinese authorities, half of the population now has access to the internet, although this access can be unstable due to government crackdowns – such as the one initiated in February 2018. The overwhelming majority of Chinese internet users – around 95% – connect via their smartphones. A responsive design for your website is thus crucial, especially for e-commerce websites, which must provide users with the best user experience possible. As for payments, local payment gateways – such as Alipay or WeChat – are increasingly popular and used on a daily basis. Using these payment solutions could help you earn your customers’ trust and develop your business more rapidly. Communicate with customers Earning trust from your customers also means addressing them in their language. As mentioned previously, Chinese consumers tend to trust local brands and companies more and more. Therefore, adapting your business techniques to the local culture and language can help you significantly. Mandarin is a very subtle language and if you decide to translate your brand or tagline, you need to have native speakers do the job. In the 1980s, KFC – the American fast food restaurant – learned this the hard way when their first restaurant opened in China. Their famous “finger lickin” good” tagline became “Eat your fingers off” after a mistranslation, which didn’t sound very appetising. Knowing your...
Business Communication: What Should I Know? The way we communicate in the workplace can vary significantly from one country to another. Although there are some international rules, you may need to understand your partners’ cultures to improve business communication and build a long-lasting business abroad. Although cultural differences in terms of body language tend to fade, there are still some particularities to take into consideration. Eye contact Making eye contact is a proof of attention in Western and Latin American countries but is also a sign of dominance – or worse, aggression – in Japan. It can therefore create embarrassing situations. Make sure your eye contact is very brief. Handshakes It is now common around the world to handshake your co-workers in a business context, apart from a few exceptions such as Thailand, or in some Muslim countries between men and women. In countries where physical contact is considered rude, such as Japan, handshakes should be brief and limp. Also, you will exchange business cards, and should have yours translated into Japanese. It’s a very common practice to give one’s business card when meeting someone in a professional context. Personal space In Latin American countries, even in a professional context, casual touching and physical proximity during a conversation are commonplace. Whereas people can consider it inappropriate in the UK or in Germany, it creates a climate of trust in Latin American countries. Emotional display It is not always professional to show how you feel to your co-workers. In some countries though, you can share your personal opinions or state of mind more freely than others. In China for example,...
New Technology in Translation Technology and with it the future as it was imagined in the 1980s is upon us more than ever in 2018. Two of the best examples are the Nike Air Mag and the Hoverboard, seen in the movie “Back to the Future”. Also seen in sci-fi movies, instant translation is more and more a reality. Here are some new technological innovations that can change our way of understanding a foreign language. Logbar – ili The “ili” is a little device from the Japanese-based company Logbar. Their technology only as big as your thumb, it is an instant translator that allows you to have a conversation with somebody that speaks another language. You talk through the device and it translates instantly to the person you are speaking to. The product contains its own OS (operating system) that allows the instant translation. In addition, it works without any internet connection and has its own dictionary. The device is mostly for travellers and only supports English, Chinese, and Japanese for now. Unsurprisingly, the device has already received an award from the CES (The International Consumer Electronics Show) in 2016 and was on pre-sale at a price of $199. It officially opened to the market in January 2018 at a price of $249. Logbar website To pre-order or order the product Watch: The story behind ili Waverly Labs – Pilot Translating Earpiece The Pilot Translating Earpieces are small earplugs that give you instant translation directly in your ears. The device promises you clear instant translation by using the latest in speech recognition technology to understand other languages. The first...
Can I study online for free? MOOCs are online classes that anyone can take on the internet. Before the internet, students could take classes remotely, meaning they did not attend the class in person. This was called “distance education”. The first ever distance education class was advertised in 1728 in The Boston Gazette. The ad read: a new method of learning – lessons mailed weekly. The professor was Caleb Phillips and he taught “Short Hand” which, indeed, was a method of abbreviated writing. Since then, people have not stopped finding innovative and convenient ways to learn. Although this started with limited participation mailed lessons, we now have ended up with Massive Open Online Courses. MOOCs (Massive Open Online Courses) are the latest trend in distance education and learning. What are “MOOCs”? MOOCs are online classes available to people everywhere through open access on the internet. In addition, participation is unlimited so any number of people can take the same class. They can be on almost any topic. MOOCs often provide interactive education modules. Some MOOCs are worth academic credits, but most are not. Some may offer a certificate upon completion, like for instance, computer literacy. What MOOCs can I take? MOOC options are almost unlimited. Nowadays, there are so many online classes that it might be difficult to decide what to take. Options vary from the basics of digital photography, or arts and crafts like carpentry, however, you will find more complex topics like psychology, medicine or even physics and chemistry. Where do I find MOOCs of interest? There are many websites that offer them. Here is a list...
Free Online Language Courses Are you interested in learning a new language? Learning languages has never been easier: Free Online Language Courses are here to help you make your dream come true. When thinking about learning a new language, we usually make up a list of excuses not to. One of them is “I don’t have the time to go to a language school”. There is also “I do not have enough money to pay for it”. This may have been true years and years ago, but not now. Thanks to technology and the Internet, all languages are at our fingertips! We are now able to study languages for free, online, at our own speed, and as many as we want. Yes, it’s true! There are many free online language courses that you can look up before deciding on one. Here we made a list of the four most popular free online language courses. Read this information about the most popular and Free Online Language Courses: Website Pros Cons Languages Prices Duolingo Duolingo itself is free. Lessons go deep. Speaking, writing, listening and reading exercises are equally balanced in each lesson and each language. Good for long-term and committed learners. Mobile app and website offer the same. You can join clubs related to the language you are learning. Duolingo Plus, a more complete version of Duolingo, is paid. Fast conversational skills are not developed, so it is not good for tourists trying to pick the language up before traveling. There is no chat option to interact with native speakers. Spanish, French, German, Chinese, Japanese, Korean, Italian, Portuguese, Dutch, Irish,...
Useful tips on how to apply if you want to immigrate to Canada. Do you want to immigrate to Canada this year? There are several things to consider when immigrating to a new country. From booking plane tickets to arriving at your new “home”, there’s nothing more important than having legal status when you immigrate. It will give you benefits similar, or very close, to the ones held by citizens. How do I know what to do? To immigrate to Canada, first, you need to decide on a Province and check on the language they speak there. There are two official languages in Canada: French and English. If you speak either, or both of them, your immigration process will be easier. You will need to take a test to prove your language skills when applying for an immigrant visa. For more information on how to immigrate to Canada check the official website of the Canadian government. Are you relocating for work or moving to Canada on your own? If you want to immigrate to Canada for work, employers usually guide workers and/or help them with the relocation process. Companies who relocate workers to branches in other countries are more familiar with the immigration process. If this is your case, contact the corresponding department in your company. If you are immigrating on your own, then you should start by checking if you’re eligible to immigrate to Canada. What kind of visa does the Canadian government offer? To immigrate to Canda, you need to check on visas first. The Canadian government offers several types. The one you need depends on which...
