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Welcome to LingoStar’s blog! On this page, you can find a lot of interesting and useful information about the translation industry. Explore topics on website translation and localization and how successful localization can influence your business to help your company grow and go global.

Language Blog Topics

On this blog, you can also learn about professional translators and interpreters, multilingual search engine optimization (SEO), the importance of socializing and networking and translators’ professional ethics. Quite often we write posts about the languages of the world, other cultures, and their traditions. Not only do translators convert texts from a source language to a target language, but they also help people communicate with each other, help establish international contacts, and are often prominent figures in the social, economic, and political life. Lastly, of course, we want you to have fun, so on our blog, you can find many posts that will entertain you and, hopefully, make you smile!

We hope you enjoy our blog and discover a lot of interesting things! 

Language Matters April 2011: The Linguistic Conflict in Belgium

Dear Language Friend, Planning a trip to Belgium? If so, be prepared for a complex linguistic situation. It is probably safest to speak English, which is neutral and likely to be understood all across the country, but maybe you are ambitious and want to speak the local language? Please read on… Contributed by Doris Anne Heidemann and Cecilia Rose. Thanks for reading! Linguistic Regions of Belgium Belgium is divided into three regions: Wallonia in the South, Flanders in the North, and the Brussels-Capital Region. In Flanders, Dutch (often locally referred to as Flemish) is the predominant language and Dutch-speakers comprise 59% of the Belgian population. In Wallonia, French is the predominant language and French-speakers comprise 40% of the Belgian population. There is also a German-speaking minority, mainly located along the Eastern border of Belgium and Germany.  A small number of elderly people still speak local dialects like Picard and Walloon, however they will likely become extinct sometime in the future. The Conflict between Flanders and Wallonia Unfortunately there is an acrimonious linguistic conflict going on between the Dutch-speakers and French-speakers, which alongside with political conflict between the regions may split the country.  Each side is struggling to uphold its respective culture and language.  Caught in the middle is the Brussels-Capital Region, which is officially bilingual.  Because of this status, both languages have to be represented by the authorities in street signage and for official matters.  Interestingly, this does not apply to the education sector and schools are either Dutch or French, though in higher academia, English is quickly becoming the lingua franca. A Country Split in Two… or is... read more

Language Matters March 2011: The Educational Value of Comics

Dear Language Friend, A comic is a graphic medium in which images support a sequential narrative. The origin of the genre dates back to Ancient Greece. Originally a comic (from the Greek κωμικός, kōmikos “of or pertaining to comedy”) was a humorous work. It wasn’t until the 19th century when the comic in its now familiar form began to spread among European and American artists. When the first comic strips began to appear in newspapers in the early 20th century, they emerged as a popular mass medium. It didn’t take long for the strips to be gathered together in cheap booklets called comic books. Their scope soon embraced all kinds of literary genres, beyond just humor. Nowadays comics can be found in a wide variety of media in different countries all over the world. In France and Japan, for example, comics – called bandes dessinées and mangas, respectively – have acquired huge popularity, even finding their way into the national curriculum. However in many countries such as the US, the educational potential of comics is yet to be fully explored. Contributed by Doris Anne Heidemann. Thanks for reading!   Controversial Debate about the Educational Value of Comics in the U.S. In the 1930s debates raged in the US regarding whether or not comics should be used for educational purposes. One argument was that they increase students’ motivation and help them remember their lessons more easily, thereby making the teaching process more effective. One study from back then revealed that by the 1940s, more than 90 % of all 8 – 14 year olds and 65% of all 15 – 18... read more

Translation from English to Spanish

Translation from English to Spanish | Vancouver | Toronto | Ottawa | Montreal | Los Angeles | New York Spanish is the third-largest spoken language in the world; it is spoken by almost 420 million people. Because of this, translation from English to Spanish is very important for expanding business opportunities. We would like to share some important information regarding translation from English to Spanish for your business in the USA and Canada. Language Varieties of Spanish The first point to note regarding translation from English to Spanish is the specific type of Spanish that is required. Translation from English to Spanish is not the same in every Spanish-speaking country. You may already know that Spanish is spoken in more than 20 countries as a native or official language, and each country has its own history, culture, social systems, and more. Needless to say, Spanish in Spain is different from Spanish in Latin America, and furthermore, Latin American Spanish is different in each Latin American country. Take the word ‘T-shirt’ as an example. ‘T-shirt’ in English is translated as ’remera’ in Argentina, ‘playera’ in Mexico, and ‘camiseta’ in Central America and other countries. If you have no clue which Spanish you should translate to, the safest option is to translate into a neutral Spanish that will be widely understood. Tricky Translations from English to Spanish The second point to note regarding translation from English to Spanish is difficulty. Which do you think is easier, translation from English to Spanish or translation from English to Japanese? Translation from English or other Western languages to Japanese is not easy, since Japanese... read more

Language Matters February 2011: Translating – A Dangerous Profession?

Dear Language Friend, We hope 2011 has been fruitful so far and that we will work with you in the near future! In the following newsletter we discuss interpreting text during translation and the potential danger that has brought about throughout history. There are no two languages that are so similar to one another that it is possible to do a word-for-word translation. Because of that, no translation software can translate a complex text accurately and in the appropriate style. Think of all the difficulties that may arise when a text has to be adapted to a foreign culture. Considering this, a quality translation needs to be the product of human intelligence. Translators do not just have to have expert linguistic knowledge; they also need to have broad social and cultural backgrounds. This experience very often strongly influences the interpretation of the text. Please read on to see that this interpretation bears potential danger when controversial topics are concerned. Contributed by Doris Anne Heidemann. Thanks for reading. Violence Against Translators Over The Centuries Are translators considered an endangered species? They have been persecuted, tortured and even killed over the history of translation. But what makes translating such a dangerous profession? The answer is obvious. It is the age-old dilemma every translator is confronted with: should (s)he deliver a literal translation that is very close to the original, which might not sound natural, or should (s)he submit a free translation, which sounds nice from an aesthetic point of view but deviates somewhat from the original. The French philosopher Voltaire compared translations to women, advising that they are either beautiful or... read more

Industry Fields for Translation

We understand the importance of using the correct terminology and style to translate your document. Rest assured that we only use qualified and experienced translators who are meticulously selected to meet the specific requirements of your project. Therefore we are able to accommodate even the most specialized translation requests related to the technical, engineering, medical, legal, financial and other fields. LingoStar will translate your documents and proofread any translated or written text in the subject areas listed below. Contact us to discuss your requirements and see below for some examples of fields that we specialize in. We can also provide certified and notarized translations of official documents in any of the specializations below. Our Canadian and USA-based clients trust our translation services in the following fields: Agriculture Translation Automotive Translation Business and Commercial Translation Education and Research Translation Financial and Banking Translation Health Care Translation Legal Translation Life Sciences Translation Marketing and Media Translation Mechanical and Engineering Translation Mining and Geological Translation Software and IT Translation Tourism and Sports Translation Please also refer to our Past... read more

Language Matters January 2011: U.S. Translations

Dear Language Friend, Brrr, it is getting cold in B.C.!!! Winter is coming and it’s getting dark very early these days… So what’s better than sitting down at the fire with a nice hot drink and a good book?! Enjoy your reading and remember: very often a translator has had his or her share in making your reading pleasureable… In this newsletter we have a look at the U.S. translation market and invite you to follow us into the world of fiction… Contributed by Doris Anne Heidemann. Thanks for reading.   Dwindling Translations in the U.S.: Why Many Foreign Authors Do Not Find their Way into the American Market Hardly any Translations of Foreign Works in the United States Are the United States regressing into cultural isolation? This is what American writers and linguists are afraid of, with hardly any translations from foreign authors being published in the U.S. According to the former Nobel Prize winner, Portuguese Jose Saramago “world literature is made by translators”. However, only 3% of the books that appear in the United States are translations from foreign languages. This figure also includes non-fiction books. Overall 340 foreign fiction books are published by American publishing companies every year: an appallingly low number! It was as far back as the Cold War when the last boom of published translations in America occurred, with the public wanting to understand issues beyond the Iron Curtain. Nowadays critics such as the famous Spanish translator Edith Grossman, speak of a “linguistic apartheid” in the U.S., while others such as the British author Tim Parks consider the lack of translations to be... read more

Language Matters December 2010: Christmas and Culture

Dear Language Friend, Recently a friend asked me, “You don’t want to come home for Christmas?’’ My answer was that I would love to but a flight from Canada to Europe for a short stay in Germany over the holidays is just too expensive. How could she know how much I miss the Vorweihnachtszeit, the time before Christmas, in Germany? We have so many nice traditions, ranging from A, Adventskranz (Advent wreath) to Z, Zimtsterne (Cinnamon biscuits). This year, though, it is time to broaden my horizons and explore Christmas traditions all over the world. This is the focus for our December newsletter. Contributed by Doris Anne Heidemann. Thanks for reading.   Christmas Traditions all over the World Advent in Germany: A Time for Contemplation and Celebration On the last Sunday in November, four weeks before Christmas, the first Advent is celebrated in Germany. This day introduces the Adventszeit, the holy time before Christmas. Advent means arrival and refers to the birth of Jesus on Christmas Eve. On the first Advent we light the first candle of our Adventskranz, the Advent wreath, which contains four candles in total. Each week one more candle is lit; so that on the last Sunday before Christmas all four candles burn. On Christmas Eve, it is the Christkind, not Santa Claus, who brings the presents for children and adults in Germany. This is why the most famous of all the German Christmas markets in Nürnberg is called Christkindelmarkt. By the way, there are more than 2,500 Christmas markets all over Germany and by now they can be found all over the world, even... read more

Language Matters November 2010: English Language Idioms

Introduction  One of the most difficult challenges translators face in their work is translating idioms.These are figurative expressions that have developed over time, and often, are specific to a language, or a certain dialect of a language.They can be words or short phrases that make perfect sense to some, but are easily misunderstood by anyone not overly familiar with that particular dialect. Idioms are said to be a part of culture, not language, because they reflect more the lifestyle and customs of people, rather than the way those people communicate. Contributed by Cecilia Rose. Thanks for reading.   Popular Idioms Here are some examples of popular English idioms that would be hard to translate: A piece of cake – something easy to accomplish. “I was worried about passing the English exam, but it was a piece of cake!” Cake is often used to symbolize leisure and privilege, as in this other example: Icing on the cake – an added bonus.  “I knew I did well on the exam but getting an A+ was the icing on the cake.” Cold turkey – to quit something suddenly, typically a bad habit, or drug addiction. “He’s not the kind of person who can just slow down, he has to quit drinking cold turkey.” It is commonly thought that this idiom comes from the goose bumps that form on an addict’s skin during a withdrawal. Others, however, believe it derives from the phrase ‘talk turkey’, which means to state something in a plain manner. To cry wolf – to lie, pretend or fake something for no good reason.  “That’s what he gets for... read more

Language Matters October 2010: Bilingual Children

Dear Language Friend, Bilingual upbringing will help – not prevent – learning. Early exposure to more than one language makes language acquisition in later life easier. Rest assured that LingoStar will advise you what to do to turn your children into little language experts. Contributed by Doris Anne Heidemann Thanks for reading!   What is meant by the bilingual upbringing of children?  Raising your children to speak and understand two languages is known as bilingual upbringing. Ideally, parents should be native speakers so that the child will get a native speaker’s command of both languages. In a wider sense, though, bilingual upbringing can include bilingual parenting in a foreign language if one or both of the parents are not native speakers. In any case, it is rare that children become completely equilingual, or a native speaker in both languages. This newsletter focuses on bilingual upbringing of children by both native and non-native speakers. This is not as extraordinary as it might seem to many of us in the Western world. For example, in many African countries, bilingualism or even multilingualism is very common.   How does one introduce and maintain bilingualism in the family? There are many different methods, however two of the most important ones are the OPOL approach, which stands for One Person One Language, and the Time or Place Oriented Method, which means that the whole family uses one particular language in a particular place or at a particular time. In either case, the proficiency the children acquire will highly depend on the language skills of the parents and other relatives.   But why should a... read more

Translation vs Interpretation

Dear Language Friend, Summer is now in full gear and we hope you are enjoying it as much as we are. Last month, we delved into the depths of sayings and phrases from around the world. This time around, we are covering a frequently asked question in our industry: what is the difference between translation and interpretation? Contributed by Chiao Samsenesena. Thanks for reading.   Aren’t they all translators? Many people are confused about the difference between translation and interpretation, but it is actually quite simple to explain: Translation means taking written material from a “source language” and rewriting it in a “target language”. Usually, a translator only translates into his or her native language. Writing skills and perfectionism are to be expected from a good translator. Interpretation, however, consists of listening to an oral speech in the source language and delivering it in the target language. Speaking skills, good concentration and an exceptional memory are essential qualities for an interpreter! Even though they require different skills and aptitudes, translation and interpretation are strongly related. Below are a few characteristics that apply equally to both translators and interpreters.   A common love of language First of all, both are perfect jobs for those who love languages. Being a translator or an interpreter requires thorough knowledge of at least 2 languages. It is essential to master both languages so that the target text or speech sounds natural, as if it were not a translation/interpretation at all. In order to do so, translators and interpreters must have a sharp understanding of the cultures they deal with and be able to communicate... read more

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Language Matters May 2010: Proverbs: Origin, Differences with Other Countries, Translation

Dear Language Friend, Last month we explored the differences between European French and Canadian French. The same language can have so many varieties! To continue with this theme, we will now deal with the differences between expressions and phrases in different cultures. You know, those little sayings we all use; they can be really different from one language to another! Contributed by Myriam Berrou. Thanks for reading.   Another word is another world Each culture and each language has its own way to describe the world. To give just one example among many, the Inuktitut has more than a hundred words to refer to “snow”, depending on the color, the substance, etc. The vision of the world changes according to the language used to describe it. Proverbs, sayings, adages or phrases can vary greatly depending on the language or on the region of the world. They are our cultural inheritance and remind us that every language has a wealthy linguistic history. Do you remember where those expressions come from?   And you, can you remember? We all use proverbs, adages, sayings or phrases often in everyday life. We all know a few of them, like All that glitters is not gold, He who laughs best, laughs last or in French, Les chiens ne font pas des chats (literally, Dogs don’t make cats), or The apple doesn’t fall far from the tree. But do we really know how or why they came to be? Some of them are even several centuries old. For instance, do you know where these expressions come from? And what they originally meant? An apple a... read more

Language Matters April 2010: Differences between European French and Canadian French

Dear Language Friend, “One man’s frankness is another man’s vulgarity.” – Kevin Smith Rest assured that LingoStar will help you find your way through the language jungle! Our example this month: French. Contributed by Marie Springinsfeld. Thanks for reading.   French on both sides of the pond Like English and Spanish, the French language is used in many different parts of the world: France, Belgium, Switzerland, Africa, the Caribbean, and of course, Canada, to name a few. These varieties of the same language, or dialects, are the result of cultural crossovers (migrations, influences from neighboring countries, colonization). At LingoStar, we differentiate between ‘standard’ European French and Canadian French.  But what is the ‘standard’? In Canada, there used to be a hierarchy that placed European French at the top, as the standard, and Canadian French somewhere below. However, since the 70’s, French Canadians have been more and more active in upholding and defending their distinct dialect. For European French speakers, reading and most of all hearing Canadian French can be a bit strange. With a little patience, however, these two groups can come to understand each other.   ‘Kids’ or ‘balls’? Well, it depends, but you’d better know the difference! Some words refer to different things. For example, a European French speaker in Canada will be advised to be careful with the word ‘gosses’, as it means ‘kids’ in France, but ‘balls’ here! Even though Canadian French has been strongly influenced by English in the past, it seldom borrows English words nowadays. French Canadians have come up with ingenious terms to counteract the use of English words. In France, borrowing... read more

Language Matters March 2010: Vancouver and the Olympic Games

VANCOUVER HOSTS THE OLYMPICS Vancouver did its best to welcome the 2010 Olympic Winter Games! The atmosphere this February was thrilling and the changes in town remarkable. Many winter sporting events were put in the spotlight, from much-loved hockey to snowboarding, skiing and skating. All sorts of lesser-known outdoor activities were promoted: luge, skeleton, ski jumping, and curling. Even the most celebrated couple of Springfield –Homer and Marge Simpson– learned to curl in a special episode of The Simpsons. Contributed by Miriam Bontorin. Thanks for reading.   SUMMER OLYMPICS? In Vancouver and Whistler, the weather was warmer than usual, with the unhappy consequence of irregular snowfalls up in the mountains. This attracted a lot of criticism from the international media, to the extent that some referred to it as the “Summer Olympics”. But the efforts put forth by VANOC to ensure that there was the required amount of snow on the mountains was extraordinary, and few events needed to be postponed or cancelled.   ATTRACTIONS IN TOWN The Vancouver Olympic committee also organised a great number of cultural events spread out around the lower mainland and many local celebrities performed: Nelly Furtado, Bryan Adams, Nickelback and Feist to name a few. Music was not the only form of entertainment, though. For example, at Robson Square, one could fly over everyone’s head thanks to the exciting zip line, as well as go skating at the public skating ring, all for free. Many pavilions and International houses were a great success with tourists, who didn’t mind waiting for a couple of hours just to get in: the Sochi (Russian), Heineken (Holland) and Saxony... read more

Language Matters December 2009: Happy Holidays

Introduction, In Western countries Christmas is probably considered to be the most important holiday of the year. Although Christmas is originally a Christian holiday, it is a chance for families all over the world to come together, eat together, and exchange gifts as a sign of affection. During Christmas time people start thinking about New Year’s resolutions, inspired by the lights and decorations that adorn streets and houses. Today we are going to discover how Christmas is celebrated in Italy, a Southern European country that is famous all around the world for its ancient history and culture, art, and delicious food. To non-Italians Italy evokes images of sunny piazzas, beautiful historical monuments and buildings, and enormous steaming pizzas. Visiting Italy during Christmas can be an exciting experience, because the holiday seasons are the best periods to observe traditions and customs of this old country, whose origins date back to the 9th century BC. Contributed by Luisa Begani. Thanks for reading.   Family, Traditions, and Art Like in other Western countries, Christmas is a sacred holiday for Italians and is regarded as the time par excellence during which they celebrate family values and stay with beloved ones. A famous Italian saying recites, “Natale con chi i tuoi, Pasqua con chi vuoi”, which means “Christmas with your family, Easter with whoever you want“. The Christmas season in Italy lasts for three weeks, starting eight days before Christmas, a period known as Novena. This is the period when families start the big preparation for the Christmas Eve dinner. Italians like to decorate their houses with various ornaments – lights, angels, stars –... read more

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