Still wondering whether to go for a multilingual website?
In previous blog posts, we talked about the advantages of having your website translated and the importance of website localization, as well as the multilingual trends in 2017. If these weren’t enough to convince you, here are seven reasons why we think you should definitely take the plunge and go global!
1. A big truth to start with… This is a cybernetic era!
These days, you should be up-to-date with technology to be successful in practically any business area. You are only part of the world if your name is on the internet. However, that’s not enough. To be connected and boost your business, you need to have a multilingual website. Even though English is a global language, consumers prefer to read in their own language. You should be ready to embrace them all!
2. Spot your target
Your website will open many doors for you but to be in the game you have to know how to play. You obviously know your product or service but it is most important to know to whom you are selling it! Every text and image on your website is an opportunity to touch the heart of a potential client. If you know what your clients want, you can use it to catch their attention and show them that you have what they need. How will they know this if they can’t even read your homepage?
3. Let’s go global – Open your business to the world
So the first step in the game is to have your website translated into a wide range of languages! This will open up opportunities to meet new clients from all over the planet. As you may know, your website can be reached by anyone with an internet connection. Each potential client is just one click away from that perfect service that you can provide. Make each deal possible by breaking the language barrier and the business world will be yours!
4. Demanding customers?
Nobody said the game was going to be easy. For those clients that are particularly demanding, you should be ready to talk to them in their own language. This will make it easier for you to make a deal and you will show your clients that you are interested in the way they perceive the world, especially the business world. When they see that they can read your website in their mother tongue, they will stay on the site long enough to learn about your services.
5. Let’s make it personal!
Localization services not only work with different languages, they deal with cultural differences even within the same language. Depending on the country you live in or even the province within your country, people communicate differently. Localization services note those differences and use them to write text familiar to each group of people. If your clients perceive that “you are one of them”, you will convince them faster that you are the provider they need.
6. First contact
Remember that the more reachable and accessible you are, the more clients you are going to procure. Nowadays, people don’t like to have to call a business to find out if they offer what they need. First thing a potential client will do is check out your website. Once they are there, they need to be able to read it. The website should provide all the information the client needs to contact you in a language they understand. And before you know it, you could have a new client!
7. Appearance might not be everything but…
It makes a great first impression! Localization services will help you translate your multimedia content in order to be ready for any client around the world to read. Thanks to these services, your website will be ready for all visitors and you will notice how much more popular your website will be than before. As they say, a picture is worth a thousand words!
Are you ready to play?
Remember that you are in a cybernetic world where each ‘like’ counts and everything is connected, so be ready to communicate with your global clients! Let’s boost your business together with our language services and never let language barriers ruin any of your deals! Check out our website to find out how to translate your website, or check out our new and free ebook – An Introduction Guide to Multilingual Website Translation! We’ve also published a fantastic ebook and a series of guides to help you create a truly successful multilingual website. Check them out!