What is Audiovisual Translation Audiovisual translation, also known as ‘AVT’, is the translation for audiovisual works. This is as a series of related images accompanied by sounds and projected on various devices. Translation for audiovisual works has its own rules. It requires a special method of translation. Many new tools and apps have been created for this purpose. You can also read about these new developments in technology in our post on automatic translation. Issues with Audiovisual Translation Even though new technologies have evolved tremendously in this field, the interesting part about AVT translation is the language register. This register represents the tone and style of writing and it can be formal or informal. Also, different situations and people call for different registers. Translators specializing in audiovisual translation usually work with many different registers. In this field, it is not a question of translating words for words. It is necessary to retransmit the feelings of a script. Why? Because the source text and the final written translation must have the same effect. For example, cultural research is very important in order to translate an onomatopeia. ‘Meta magazine’ points out these problems with AVT: the synchronization between image and sound from one language to another, especially in voice-overs; the distinction between oral and written language. AVT is Evolving The demand for audiovisual translation is growing worldwide. At LingoStar we have completed numerous audiovisual translations, including voice-overs in Chinese Mandarin, Cantonese, Japanese, French, European and Latin American Spanish, German, Czech, and others. A decade ago, English was the main language used for all AVT translations. But thanks to companies such as...
What we’ve been up to! It has been a long time since we updated you on our on-going projects! At LingoStar, we like to work on a wide variety of topics and we learn from each of them. All our professional linguists are fully-qualified and come from different backgrounds. Therefore, we always have a team member able to meet your needs. In this new blog post, we shine the spotlight on the role of languages in the film industry. We also introduce you to some outstanding projects we recently completed. To what extent are language professionals involved? The film industry relies on a wide range of linguists. You might think of dubbing and subtitling, which are obvious fields of specialization for professional linguists in the audiovisual industry. But there are others you may not have thought about! For example, production companies hire localization professionals for movies made in other countries, or movies that have plots in which different cultures are involved. Indeed, even if the director might know the target culture, it is likely that the actors, screenwriters, costume designers, etc., will need training on the particular culture in the film to portray a true representation of that culture. Behind the scenes, language specialists can play a big role, too! As professional linguists, we contribute! Currently at LingoStar, we are working on an interesting project for a film series where we play both the role of a tutor and translator. The characters in the series often have to speak Latin, which is very interesting for us as Latin is often referred to as a dead language, but in this...
Can I study online for free? MOOCs are online classes that anyone can take on the internet. Before the internet, students could take classes remotely, meaning they did not attend the class in person. This was called “distance education”. The first ever distance education class was advertised in 1728 in The Boston Gazette. The ad read: a new method of learning – lessons mailed weekly. The professor was Caleb Phillips and he taught “Short Hand” which, indeed, was a method of abbreviated writing. Since then, people have not stopped finding innovative and convenient ways to learn. Although this started with limited participation mailed lessons, we now have ended up with Massive Open Online Courses. MOOCs (Massive Open Online Courses) are the latest trend in distance education and learning. What are “MOOCs”? MOOCs are online classes available to people everywhere through open access on the internet. In addition, participation is unlimited so any number of people can take the same class. They can be on almost any topic. MOOCs often provide interactive education modules. Some MOOCs are worth academic credits, but most are not. Some may offer a certificate upon completion, like for instance, computer literacy. What MOOCs can I take? MOOC options are almost unlimited. Nowadays, there are so many online classes that it might be difficult to decide what to take. Options vary from the basics of digital photography, or arts and crafts like carpentry, however, you will find more complex topics like psychology, medicine or even physics and chemistry. Where do I find MOOCs of interest? There are many websites that offer them. Here is a list...
Free Online Language Courses Are you interested in learning a new language? Learning languages has never been easier: Free Online Language Courses are here to help you make your dream come true. When thinking about learning a new language, we usually make up a list of excuses not to. One of them is “I don’t have the time to go to a language school”. There is also “I do not have enough money to pay for it”. This may have been true years and years ago, but not now. Thanks to technology and the Internet, all languages are at our fingertips! We are now able to study languages for free, online, at our own speed, and as many as we want. Yes, it’s true! There are many free online language courses that you can look up before deciding on one. Here we made a list of the four most popular free online language courses. Read this information about the most popular and Free Online Language Courses: Website Pros Cons Languages Prices Duolingo Duolingo itself is free. Lessons go deep. Speaking, writing, listening and reading exercises are equally balanced in each lesson and each language. Good for long-term and committed learners. Mobile app and website offer the same. You can join clubs related to the language you are learning. Duolingo Plus, a more complete version of Duolingo, is paid. Fast conversational skills are not developed, so it is not good for tourists trying to pick the language up before traveling. There is no chat option to interact with native speakers. Spanish, French, German, Chinese, Japanese, Korean, Italian, Portuguese, Dutch, Irish,...
Trends for multilingual websites in 2017 according to numerology (Claim your free gift for a Happy New Year) 6 things to concentrate on while doing business in foreign markets in 2017 Dear friends, So there you have it. The year 2016 has ended and 2017 has begun. Thank you for following our blog, Facebook page, and newsletters in 2016. We believe that this year we will continue to learn something interesting about languages and translations. According to numerology, with the year 2017 a new 9-year-long cycle begins, wherein we build something new, invent new things, develop new projects, set up new initiatives, and sow the seeds of adventure that we will nurture for the next 9 years. What is your next business venture? Are you thinking of reaching out to global markets and expanding your business internationally? In this post, we’d like to introduce you to trends in foreign language websites and how to market them effectively to foreign speaking audiences in 2017. We have a small gift for you: a translation of Happy New Year wishes in 15 foreign languages. Please download it at the end of the article! What are the trends for multilingual websites in 2017? If it is your intention to create an online business in another country, you will need a website in a foreign language. It is important to build a global website with a local focus. If you wish to succeed in a foreign market while doing business online, do your best to act locally, however, think globally. When writing texts and launching products via a foreign language website, write...
Translation of a Website and SEO: How Important Are They? Dear language friend, the holidays are here and the LingoStar team wishes you and yours all the best this holiday season! We hope that the upcoming celebrations bring joy, happiness, and love. We also hope that you enjoy this newsletter and find a lot of useful information regarding the translation of a website to help your business prosper in 2015. Have you ever wondered why certain websites immediately pop up in Google when you are searching for information, and others fall behind even though they contain more useful content? It is not just a random ranking. The way websites are ranked is a result of the work of web developers and language specialists. In today’s world of globalization, where websites play such an important role in business and communication, it is crucial to always improve your website, so that it meets the interests of the target audience. What makes websites successful and attractive for international communities is website translation. The company that invests in the translation of its website gains credibility and trust and draws clients’ attention. However, translation of a website isn’t as simple as it seems. To target a specific audience, companies should create a strategy for search engine optimization (SEO). This is a wonderful tool that helps websites become visible and more appealing to customers. Search engines like Google rank web pages, videos, and other content based on what it considers to be most relevant to users. When translating a website, it is not enough just to translate its content into other languages. To...
