Jul 7, 2014 | Blog, Language Services, Tips, Translation
How valuable is website translation? Do you know how much international traffic your website gets? Have you ever asked yourself how much more it might receive if it was translated into multiple languages? A world class translation service with linguists and professional translators at its disposal can be worth its weight in gold. The fact is, in today’s global markets, a multilingual website is increasingly valuable. Its importance is such that it requires the dedication of professionals–human and not simply machines–to craft and perfect its message to appeal to local markets and effectively market to them. On the importance of human, professional translators There are many benefits to a well-translated website. Firstly, it has an authoritative advantage over competitors who may not rely on a professional service. They may rely on crowd-sourced or automatic translation. This is risky, however, because incorrect and even improper translation can undermine a company’s authority by making them appear ignorant or inept. Few would call the Coca-Cola brand and its marketers inept, of course, but even such major companies have endured language faux-pas and accidental mistakes that actually made headlines. Not so long ago, Coca-Cola spent a considerable amount of money printing signs that sounded like their brand name in Chinese but the wording actually told consumers to ‘bite the wax tadpole.’ Why use a translation agency? Some companies may choose to hire their own translator, but there are added benefits to working with a translation service. For one, website translation typically requires ongoing maintenance. Each time you add new content to the site, it will require professional translation. A translation service has teams...
Jun 12, 2014 | Blog, Language Services, SEO, Tips, Translation
Everyone is concerned about search engine optimization today. Whether based on Main Street or in foreign capitals near and far, businesses and organizations value their page ranking immensely. Every company would prefer to be found on page one of a Google search and not buried ten pages deep where few searchers take the time to reach. Therefore, companies that want to maintain their ranking or climb to that number one spot must regard SEO seriously. While the placement of video content on a website is a great way to diversify content, and most likely the best way of interacting with your potential audience, that video might not be working as hard as it can if its translation isn’t prepared with SEO in mind. Just like text-based content, your online video translation can benefit from SEO where it can better support the website ranking. Many companies wish to have their video content translated for use in international marketplaces. The most professionally wrought translations, of course, can be obtained by working with professional translation solutions providers. Not only can you expect accurate translations, you’ll benefit from their SEO know-how. The fact is if you are going to have your video content translated, you may as well make sure the translation is SEO -friendly in order to better enhance your online presence. Whether it is voice-over translation or use of multilingual subtitles, your online video translation will support your website when that translation is made with SEO in mind. Because search engines like Google will index the video translation, this translated text can influence page rank. With more traffic to your website...
Dec 2, 2013 | Blog, Language Services, Translation
What does localization mean? How can a localization service help you? Localization is basically a way for companies to customize their website content in order to reach foreign target markets more effectively. The best way to do this is to use the localization service of a translation company. Indeed, if businesses want to open up to new markets, they have to make sure that the local population can understand their content. People might object that today’s world expects everyone to learn English at some point. However, surveys repeatedly show that customers are more inclined to purchase products online if they find the description in their native language. In addition, over half of the searches in Google are conducted in languages other than English. Read this article for more information. Localization Services in Canada Canada is a bilingual country. Therefore, localization services are even more relevant. It is of major importance, especially in Quebec where French is the official language. Indeed, the Charter of the French Language is a law that was adopted by the Quebec government in 1977. The law aims to preserve the quality and status of the French language. National companies need to promote their services to both English and Canadian French speakers. Consequently, they advertise their products and services in a more direct way to both target markets. To learn more about content marketing, read about these interesting social media marketing ideas >>. How LingoStar can help you We offer localization services for websites, online content, applications, video games and other software-related projects. If you would like to receive more information, feel free to contact us at info@lingo-star.com or call us...
