How to get started New year, new website? Launching a new website can be a stressful experience for the creator. Many questions and concerns can arise, as there are a lot of elements to take into account: content, marketing, search engine optimization (SEO), analytics, design, images, etc. In this blog post, you will find useful tips to get you started in creating an inviting and resourceful website for a successful website launch! Keywords, Keywords, Keywords First of all, bear in mind that you should apply and review the following suggestions regularly. Doing it just once before your website launch won’t be as effective. To start with, you have to think of the content and the design of your website. Who do you want to address? Is your content interesting and relevant enough for your audience? But most importantly, and before writing any content, look out for the best keywords to use and work with SEO. You want to go for balanced keywords that have a high ranking in volume but a low ranking in difficulty and competition. Selecting the right keywords is one of your most challenging tasks. They determine how high your website comes back in the search engine results. If you’re interested in SEO and global websites, check out our post about it! Design and Social Media As for the design, you should test it with browser emulators. See if it works well with major search engines like Chrome, Firefox, Internet Explorer, Safari and Opera. You also have to think about your potential clients, find a good strategy to get noticed and make your website stand out....
Global Websites for International Audiences If you have a website, it surely is one of your priorities to make it to the top of search engine results. To achieve this, having an excellent SEO strategy is essential. How about expanding your website to international audiences? Do you have to adopt a similar strategy or does it have to be different? Have a look at this article to create global websites! The Importance of Search Engines SEO (Search Engine Optimization) is a straightforward concept consisting in making sure a website comes up at the top of search engine results for terms and sentences relevant to the website’s content. In other words, SEO allows users to find the best websites on the web depending on the keywords used in the said search engine. If you have a good SEO strategy, you are most likely to have a successful website! But what if you wish to expand your website to foreign language markets? Your Target Search Engine in a Foreign Country First, you have to ask yourself, can your website be in the target country’s language? You also must not forget to consider the culture of that country, their consumers and most importantly what search engines they use. Yes, Google is not the only search engine. Let’s take China for instance. The main search engine in China is Baidu. In Japan, it is Yahoo. Another example, in Russia Google.ru is not the main search engine. It is Yandex, for the good reason that the latter is built around the Cyrillic Alphabet. So of course, if you have, let’s say, a Chinese website,...
Trends for multilingual websites in 2017 according to numerology (Claim your free gift for a Happy New Year) 6 things to concentrate on while doing business in foreign markets in 2017 Dear friends, So there you have it. The year 2016 has ended and 2017 has begun. Thank you for following our blog, Facebook page, and newsletters in 2016. We believe that this year we will continue to learn something interesting about languages and translations. According to numerology, with the year 2017 a new 9-year-long cycle begins, wherein we build something new, invent new things, develop new projects, set up new initiatives, and sow the seeds of adventure that we will nurture for the next 9 years. What is your next business venture? Are you thinking of reaching out to global markets and expanding your business internationally? In this post, we’d like to introduce you to trends in foreign language websites and how to market them effectively to foreign speaking audiences in 2017. We have a small gift for you: a translation of Happy New Year wishes in 15 foreign languages. Please download it at the end of the article! What are the trends for multilingual websites in 2017? If it is your intention to create an online business in another country, you will need a website in a foreign language. It is important to build a global website with a local focus. If you wish to succeed in a foreign market while doing business online, do your best to act locally, however, think globally. When writing texts and launching products via a foreign language website, write...
