Transcreation: The Creativity to Translate Emotions – October Newsletter

Transcreation: The Creativity to Translate Emotions – October Newsletter

Have you ever heard of transcreation: the creativity to translate emotions? Would you define transcreation as the ultimate creativity to translate various content? Feelings and emotions are so personal and culturally specific that it can be sometimes hard to find a direct translation from one language to another. For that, there’s transcreation. At LingoStar, we value the creative work of our translators. Therefore we’ve dedicated this month’s newsletter to the importance of transcreation. Transcreation is the combination between ‘translation’ and ‘creation’ that allows us to find an alternative expression for a phrase or a concept that describes a feeling in a particular language or culture. In our blog post, Transcreation and Creation: The Power Of Words, you’ll learn more about how transcreation can become a defining marketing strategy. Also, don’t forget to check out our social media for the latest translation news! READ OUR NEWSLETTER...