What is artificial intelligence and how is it dominating the world? In an increasingly digitalized world, we can’t deny that Artificial Intelligence (AI) is taking over. In this blog post, we look into the connection between artificial intelligence and translation. The leader in AI is the United States, inventor of the Internet, but China is quickly taking its place. In this race between the US and China, Russia is also trying its best to keep up. Indeed, at the AI Journey 2019 conference held in Moscow, Putin said: “Artificial intelligence is a resource of colossal power. Those who will own it will take the lead and will acquire a huge competitive edge.” But what is AI exactly? And what is its impact on our daily life? Artificial intelligence is the ability for computers to simulate human thought and behaviour in real-world environments. It works with deep learning, that imitates our brain’s functionality and allows computers to analyze situations based on data. A pioneering force in AI was the Logic Theorist, a program designed to mimic the problem-solving skills of a human being. Allen Newell, Herbert A. Simon and Cliff Shaw invented it in 1956, while John McCarthy coined the term AI. The Logic Theorist function was to prove mathematical theorems like the ones in Russell and Whitehead’s book Principia Mathematica. It proved 38 out of 52 problems in the book, showing better results than the authors. Artificial intelligence and translation – What is machine learning? The term artificial intelligence is often used interchangeably with the term machine learning, but they actually refer to different realities. While AI is the...
The connection between language and reality When we think about the relationship between language and reality, the following question arises: does language shape reality or is it the other way round? There’s a philosophy, called “direction of fit”, according to which both statements are true. This philosophy distinguishes two directions of fit. The first one is that language reflects reality. According to this direction, called the “word-to-world” direction of fit, the words match reality. For example, in the sentence “there is a pen on the table”, these words immediately match the world around us. In this case, language creates statements that can be true or false according to the reality they match. The second direction, the one we are going to explore in this blog post, is when we use language to change reality. This is the “world-to-word” direction of fit because the world is shaped to match the words. In other words, we can say that language is extremely powerful and individuals often use it to manipulate and control. In this blog post, we’ll see how this happened during periods of war and how it is happening today during the COVID-19 pandemic. The language in political speeches during the war and times of crisis: World War I When World War I broke out, politicians gave speeches to persuade citizens to fight for victory. These speeches were not just words. Rather, they were a smart way to brainwash citizens and lead them to think that fighting was the best choice. An example is the speech of Woodrow Wilson, the then United States President. In 1917, the United States declared...
Language teaching theories and methods September has come and, in many countries, its arrival ushers in a new scholastic year. In schools, many students are involved in language learning. Indeed, they study one or more languages, other than their native one. Foreign language teaching refers to the teaching of a language that is not native. Firstly, it is important to make a distinction between foreign language and second language, especially if we think about English language teaching. The terms English as Second Language (ESL) and English as Foreign Language (EFL) are not synonymous. Indeed, the difference between ESL and EFL lies in the environment in which it is taught. We refer to ESL when we learn English in a country where it is spoken. In this case, students can practice it outside of the scholastic context. EFL, instead, is taught in countries where it is not spoken outside of the scholastic context, with little chance of practising it. This is true also for the teaching of other languages. However, as English is increasingly becoming an international language and is used as a lingua franca in countries that do not speak it, the distinction between ESL and EFL is so blurred that it is not always easy to differentiate them. Language teaching methodologies Over the years, different theories of language teaching have emerged, resulting in different language teaching methodologies. We can think of the innatist theory, according to which children have an innate ability to discover language rules. This would explain why we are able to learn complex grammar rules. If we shift to the behaviourist theory, instead, we discover...
Learn how to produce multilingual subtitles in your YouTube videos Have you ever considered adding multilingual subtitles to your YouTube or company videos in English, Spanish, French, Chinese, Arabic, Russian or any other language? Do you see yourself or your company as a global communicator and multilingual content creator? Would you like to gain more exposure in different countries where people do not speak English as their native language? In this blog post and video tutorial, learn the basics of subtitling using YouTube Studio and how to easily add English and multilingual subtitles. Learning how to subtitle a video in other languages can be a lengthy process. There is not just the actual translation but also specific subtitling rules to follow. There are various subtitling programs, as well as different ways to display subtitles. Looking to hire professionals to add subtitles to your videos? Get a free translation quote here >>. How can you manage to learn it all? At LingoStar, we’ve used YouTube Studio to translate subtitles from English into French, Spanish, and Czech. We’ll show you the easy way to start creating your subtitled videos in foreign languages. By doing so, you’ll be able to attract viewers in multilingual communities both in your own country and worldwide. Are you ready to become a global entrepreneur? You’ll also find out how to use the closed caption option in YouTube where subtitles can be turned on and off. Furthermore, you’ll get to know about the differences between closed captions and embedded subtitles and how to handle both versions before publishing them on YouTube.YouTube offers the option to add subtitles...
How to Present Your Freelance Translator Resume to Small Translation Agencies – From an Agency Perspective Have you sent your freelance translator resume to numerous translation agencies but have never heard back? Are you starting out as a freelance translator and are trying to market your services to translation agencies? Would you like to work with a translation agency but find it really hard to get your foot in the door? How translation agencies process freelance translator resumes Sending out resumes to translation agencies can be daunting. You’re likely to send out a lot of applications and only receive a few replies. Translation agencies receive hundreds of applications every week and many of them don’t take the time to respond. When you finally do manage to get in touch with a vendor manager, it’s best you don’t get your hopes up. Your resume may be piled up among many others and you may not hear back with an actual job for a while. Are you wondering why? The truth is that there may be nothing wrong with your freelance translator resume, expertise, education or rates. One of the simplest reasons why you don’t hear back is that a small translation agency has scarce resources to handle vendor management. Therefore, processing your application may be at the very bottom of their list. Until they really need somebody very particular for a very specific translation job. And that could be just you! So make your freelance translator resume stand out! Whilst the purpose of this article is not to source new translators for our company LingoStar in Canada, we wanted...
Effective Communication: what is it? Effective communication consists of information that is well shared. It could be verbal, non-verbal, written, etc. One considers emotions, the ability to speak, engaged listening, etc. What makes effective communication tricky? Semantic barriers. The misunderstanding between the sender and the receiver. They are due to the different meanings they give to words. People use symbols or words that can mean more than one thing. Or, also, a technical jargon. Organizational barriers. Obstacles in the flow of information. For example: among parents and children, teachers and students. And also employers and employees, etc. Emotional barriers. Lack of attention and premature evaluation. But also poor retention and distrust. Firstly, people are interested in other things and do not listen with attention. Secondly, they jump to conclusions without considering all the information. Thirdly, the brain retains just the information that could be helpful in the future and nothing more. The sender and receiver have to trust each other. If not, the communication will be meaningless. And there are also personal communication barriers… Personal barriers. Life experiences, attitudes, emotions, and behaviours. These lead to a lack of listening, attention, knowledge, and vocabulary. The receiver listens with his ears but not with his mind. He hears only what he wants to. The sender and receiver do not have the same knowledge of a specific topic. The sender uses words that are difficult to understand. We should also mention barriers related to disability. For example, how to make a visual message accessible to the visually impaired? And how to make an oral message accessible to the hard of hearing? These...
